“CRAZY IS BELIEVING YOU CAN LEARN

FROM 100 CRAZY BUSINESS MAVERICKS,

THEN CREATE A MOVEMENT/BUSINESS

THAT HELPS TO SOLVE THE WORLD’S

WICKED PROBLEMS.”

BILLIE CARN
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“Crazy is

not trying.”

MEIK WIKING

Happiness Research Institute

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“CRAZY IS what the rest of

the world would be if they 

weren’t so afraid of what

other people think.”

CINDY GALLOP

Make Love Not Porn

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“Crazy is what they call it

when your bold plan fails. 

Bold is what they call it when

your crazy plan succeeds.”

MICHAEL TIPPETT

Wantoo

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“Crazy is doing totally

irrational things just to see 

what interesting and different

results ensue.”

MARTY COOPER

Dyna LLC

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“Crazy is one who can

see what others can’t.”

JARI KUOSMA

Birdman

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“Crazy is Thinking you will

achieve things without an

element of risk!”

VANESSA VALLELY

We Are The City

Mavericks are a bit crazy!!!

“We believe in the crazy ones. The misfits. The rebels. The troublemakers. The mavericks. The round pegs in the square holes. The ones who see things differently. We know they’re not fond of rules. And have no respect for the status quo. The world quotes them, disagrees with them, glorifies and vilifies them. But the world does not ignore them. Because they change things. Yes, they push the human race forward. And even though some may see them as the crazy ones, we see and acknowledge their genius. Because the ones who are crazy enough to think they can change the world, are the ones who are.”

[Adapted from Steve Jobs].

The grounded theory research question:

HOW, WHAT AND WHY DO MAVERICKS OPERATE THEY WAY THEY DO IN BUSINESS?

Artists to chocolatiers, venture capitalists to DJ’s, technologists to philanthropist Mavericks who laugh in the face of the status quo, HaHaHa!!!

Click on the Mavericks below to learn more about them + listen to their interview.

Mike Abel
Mike Abel

M&CSAATCHI ABEL

Patch Adams

The Gesundheit Institute

Ferran Adria
Ferran Adria

elBulli Foundation

Dave Allan

What If Innovation?

Andres Amador

Andres Amador Arts

Anonymous 1

Anonymous 2

Alexander Asseily

State

Nik Badminton

Design Culture Mind

Rattan Bagga

New World Natural Foods

Chris Barez Brown
Chris Barez Brown

Upping Your Elvis

Louis Barnett

Louis Barnett Chocolates Ltd.

Dirk Beveridge

UnleashWD

Mark Brand

Save on Meats

Mark Busse

HCMA Architecture

David Chan

Peter Drucker Society

Tom Chudleigh

Free Spirit Spheres

Marty Cooper

Dyna LLC

Steve Curtis

Zag Group

Bruce Davis

Abundance Generation

Trevor Davis

IBM

Charles Day
Charles Day

The Lookinglass

Daniel de Gruijter

Incitement

Mike Dickson

Rainmaker Foundation

Kirsten Dickerson

Raven and Lily

Rana El Kaliouby

Affectiva

Igor Faletski
Igor Faletski

Mobify

Rick Falkvinge

Pirate Party

Lee Feldman

THNK School of Creative Leadership

Chris Forrest

Doblin

Mark Fowlestone

Multiply

Gregg Fraley

KILN

Matt Friesen

Wantering

Cindy Gallop

Make Love Not Porn

Jamie Garratt

Idea Rebel

Juan Pablo Gaviria

360 Digital

Tarry Giannakos
Tarry Giannakos

Revolver Coffee

Ivo Gormley

GoodGym

Amal Graafstra

Dangerous Things

Stephen Greene

RockCorps

Pamela Grossman

Getty Images

Chris Guillebeau

The Art of Non-Conformity

Logan Hall

Rebel Hack Studios

Paul Helman

Soul Fire XP

Luke Hemment

Dirty Cheeks

Soren Holm

LEGO

Pablos Holman

Intellectual Ventures Laboratory

Dave Huer
Dave Huer

Hubble Project Group

Alex Ikohn
Alex Ikonn

Intelligent Change, Luxy Hair, Five Minute Journal and Productivity Planner

J Joly

Cinecoup

HALFTIME...

Rickie Josen
Rickie Josen

Rickie Writes

David Katz
David Katz

The Plastic Bank

Noam Kostucki

Redefine us

Jari Kuosma

Birdman

Debbie Landa

Dealmaker Media

Kayli Levitan

The Street Store

Richard Loat

Sport For Food

Greg Malpass
Greg Malpass

Traction on Demand

Boris Mann

Human

Jill McRae
Jill McRae

Brantra

Emma Morley

Trifle Creative

Arunachalam Muruganantham

Jayaashree Industries

Brendan Murray

Shell

Joseph Nakhla

Bazinga!

Judi Neal

Edgewalkers International

Phil Noelting

Qwalify Inc.

Darius Norell

Darius Norell

Shilen Patel

Independents United

Bruce Poon Tip

G Adventures

Rod Quin

Optical Tile

Danae Ringelmann

Indiegogo

Darren Robson

DRAte and MOE Foundation

Kevin Royes

Soulcial-Preneur Club

Catherine Ryan Hyde

Author/ Pay It Forward

Brian Scudamore

O2E

Shubendhu Sharma

Afforesst

Raj Singh
Raj Singh

Incubating his next venture

Yanik Silver

Maverick 1000

Shed Simove
Shed Simove

Ideas Man

Jason Smith

Klue

Robin Smith

Host Universal, Sohost and Soho Dairy

Redg Snodgrass

Wearable World

Ian Solomon Kawall

May Project Gardens

Victoria Sopik

Kids & Company

Heather Sparks

Lookout Arts Center

Hugo Spowers

Riversimple

Robbie Stokes Jr

I Talk To Strangers Foundation

Pocket Sun

SoGal Ventures

Natalia Talkowska

Natalka Design

Jane Tewson

Igniting Change

Paul Tinari
Paul Tinari

JOOM

Michael Tippett

Wantoo

Jonathan Trimble
Jonathan Trimble

18 Feet & Rising

Vanessa Vallely

We Are The city

Chad Wasilenkoff

Fortress Paper

Hermione Way

Tinder

Meik Wiking

Happiness Research Institute

Tim Wilson

Timmy 666

Marc Winn

The Dandelion Project

Next Maverick?