HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“I think it must be. I think the thing you learn about creativity is to be there when it calls. Not so much what it is or how to make it work but just, I mean I can’t really explain electricity to you either and I can’t see it but I know to flip the switch when I want it to come on. And I’m not saying creativity can be worked like a switch, I’m just saying there are things you know about it and then things you don’t. But I do think that not being a maverick, that sort of toeing a line is anti-creativity. I think to me when people write and it kind of misses, people are writing something and it kind of misses, it misses me anyway. I get the distinct impression that it was written between their left and right ear and they really kind of constructed this in their brain, and I think that’s what we’re encouraged to do. We’re encouraged to just take control of the situation and bring our human resources to it. And so I think that there’s a place to really dip into creativity you have to get outside of what they tell us to do. Innovation is synonymous because innovation has to be something that isn’t what everybody’s been doing all along. So it’s pretty hard to toe the party line while doing something that nobody’s ever thought to try.”