HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Being a maverick is definitely related to creativity, it’s something that I think everyone can tap into. It takes a maverick to really look, at what at the surface looks the exact same to everyone else, but someone can see different pieces that can be added to it or taken away or enlarged or made smaller or moved into a new industry and marketplace and see where those connections would work. Innovation drives your marketing and it drives your business models, so right now I’m looking at, how does having an impact really truly add in an authentic genuine business way to your model. How does that drive your business, and so that to me is innovation and looking at business models that already work and not adding unless they truly are self-sustaining and have cause elements to them that are really exciting and just kind of like this virtuous spiral that keeps getting better and better.”