HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“I think it’s a combination of not just creativity because then we’d have to define what the hell that means. But taking lessons, pattern recognition, making leaps of intuition between different things, and on the fly being able to collate the situation, and saying well what if we did x, y and z and apply that to the common sense gene where you’re not saying let’s put clowns in a bus and drive them around, but you’re doing something that’s actually fairly close to the mark and people say, ‘how did you put those pieces together?’ I just thought of it. Innovation is the same again and is, unfortunately, an overused word. Creativity is a better one. Innovation means, hell I don’t know how. I’d almost correlate innovation very strongly with being a maverick. You can innovate in a number of different ways. As a technologist, you can innovate and make a leap and make changes in technology. One of the smartest technologists the other day said to me, ‘I want to innovate around our business model, just as much as we’ve innovated around the technology. So you can choose areas to innovate around and the current state of the world will make certain things easier or harder and of course, you need to slightly lead what the mass market is, otherwise anybody can be doing it.”