HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Basically, mavericks are about breaking the rules. It’s about doing things differently. And therefore to do things differently you’ve got to be creative, you have to think in ways that are novel and unique. And not only think about it, but actually do it, because for me a maverick is someone who likes to experiment and make things real. They don’t sit in their room thinking and strategizing for months on end. They make good stuff happen. I think of a maverick as as an Elvis, a creative leader who shakes up the status quo. They are the fuel. Innovation is the process. So for me, innovation is just about getting good insight, being creative with that and then doing something of value with it differently. Creative leadership is more how you behave to make that happen; when you get those two working together, magic happens.”