HOW WOULD YOU DEFINE A MAVERICK?
“A maverick is an innovator. Somebody who don’t just take things for granted. You know they just don’t do business in the way that we do business. We do business because there’s a purpose, because we’re driven by something larger than something. It’s not because making money isn’t a key thing; it’s making value; make people happy. If we could just make the world a bit more happy, I would give anything in the world to do that; that’s why I work for LEGO.’’
WHY SOREN WAS INTERVIEWED
Being an ex-children’s nurse who had taught the significance of play it was essential for me to include a toy company. I mean who do you interview if not LEGO? And I had read Fast Company’s piece How Lego became the Apple of Toys. Fortunately Soren had looked me up on LinkedIn and thought “what I was doing sounded pretty cool, like I was trying to learn a different approach to innovation and by interviewing a lot of people around was getting a feel for what’s going on out there and what makes innovation tick, what’s special, what’s unique and so on and that got him intrigued a bit and thought let me have a talk to her.” So an early morning conversation progressed into a most playful and fun interview.