HOW WOULD YOU DEFINE A MAVERICK?
“Someone who goes against the grain, and not necessarily at the expense of other people. When people think of a maverick it’s someone who’s always winning, sort of striding out on their own. But you can do that in a more collaborative way, so it’s not necessarily about being an individual, it’s sort of about going in a sort of contrarian perspective.”
Bruce Davis is Co Founder and Joint Managing Director at Abundance Generation who offer peer-to-peer investments that are accessible to everyone and offer the chance to match financial returns with ethical values. Bruce is also a Visiting Research Fellow at the Bauman Institute of Leeds University, School of Sociology and Social Policy.
WHY BRUCE WAS INTERVIEWED
Bruce was a guest speaker on the Delivering Innovation Module of the Masters in Innovation, Creativity and Leadership at Cass Business School, London Bruce shared how the British trust banks for safety reasons and are therefore conservative consumers, what he wanted was to give people a much more transparent, different relationship with their money and that’s why he created Abundance Generation. I thought, ‘SHIT this man is trying to take on the Bank of England,’ I open my notebook and wrote – ‘The man’s a complete maverick.’ Once I had incubated the idea it evolved into Steve Jobs couldn’t be the only human being who thinks differently, so when I commenced the Business Maverick project approached Bruce to interview him as he was the catalyst. The Business Mavericks project, evolved into The Crazy Ones.org, which in turn evolved into Maverick Wisdom. None would exist if it were not for Bruce walking into the classroom and sharing his business adventure.