HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Creativity is absolutely related to being a maverick because you have to be able to think differently and you have to see the world in a different way, because there’s a huge history about here’s how we’ve always done it. There’s the standard process. You’ve got to be able to look at things, how things have been done and try to re-invent new ways, by taking concepts and ideas from completely opposite areas and seeing how you can re-format and re-arrange and re-design for your particular situation. Being a maverick is about risk taking and being able to see around corners to see what other people don’t see. Innovation is the same, innovation is about being able to create things that people really didn’t know they wanted.“