HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Creativity has to be related to being a maverick. So Chris [Barez Brown] taught me that people self define themselves as being creative or not, but actually we all have it within us to be creative. Giving yourself permission to be creative is all that needs to happen but I think creativity is important because it’s about seeing the possibilities. And if you’ve convinced yourself you’re not creative, you’re never going to ask yourself the question that might lead to something better. You’re just going to make a pile of assumptions. Innovation for me is just the execution of creativity. The move from a nice big bold idea and getting off your arse and doing it. Innovation’s absolutely important to being a maverick, because mavericks don’t get off on big bold ideas, they get off on making them happen and seeing the change that resulted.”