J Joly

quote-marksJ Joly

CEO and Founder of Cinecoup

“Crazy is building an organization around a crazy idea; like a new way of putting movies out and distributing them.”

HOW WOULD YOU DEFINE A MAVERICK?

“If there was a circle they are the people on the outside and see stuff coming in, they’re not in the centre. They generally don’t play well with others. They’re driven, they’re high risk for sure, they don’t really conform. They like to see. They’re not afraid of new ideas, they’re very afraid of old ideas. They’re generally extroverted. Mavericks kind of put their personality on the line. It’s something hardwired in the DNA that’s very different from other people.”

J’s BIO

cinecoupJ Joly is CEO and Founder of Cinecoup, a disruptive studio model for indie filmmakers to develop, market and produce feature films  National Advisor for the Academy of Canadian Cinema and Television which builds a legacy to honour Canada’s remarkable screen talents . He is a Board Member of the Vancouver International Film Festival, an annual Film Festival  Advisor at Merging + Media Conference, Canada’s only marketplace dedicated exclusively to online digital content . J is Advisor at X-Summit. He is also CEO/Founder of Overinteractive Media – DimeRocker, a disruptive digital media studio with a focus on interactive online experience. Previously J was Assistant to Producer for Just for Laughs a Canadian reality show.

WHY J WAS INTERVIEWED

I met J at Dealmaker Media’s Grow Future of Business Conference which brings together startups from all over Canada and the West Coast. 2013 was about the future of innovation, growth and entrepreneurship, curating an environment that brought together technology pioneers, founders, executives, influencers and investors who are passionate about identifying problems worth solving. J was included as it was soon apparent he was disrupting the film industry. J is direct, honest, upfront and very funny.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I was always a maverick in my output and creative things, but then actually going out and not just being out there and making money for myself, but going out and building a company based on a crazy idea and getting other people into it.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Lots of people in history such as Nikola Tesla, the Serbian American physicist, inventor, electrical engineer, mechanical engineer and futurist best known for his contributions to the design of the modern alternating current (AC) electricity supply system and Sammy Davis Jnr the American entertainer.”

ADVICE FOR OTHER MAVERICKS

“You can’t be house trained or have a fear of failure.”

Alex Ikonn

Alex Ikohn

quote-marksAlex Ikonn

Co Founder Intelligent Change, Luxy Hair, Five Minute Journal and Productivity Planner

“Crazy is not knowing what your true calling in life is.  Doing things you don’t like & living life without a purpose.

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who goes against the grain and really doesn’t follow the rules, kind of beats his own drumbeat and goes on his way. For me that’s what a maverick is really.”

ALEX’ BIO


Alex is Co-Founder of Intelligent Change, Luxy Hair, Five Minute Journal, and Productivity Planner. He is a dreamer and a creator. He also runs Dreamers & Creators, a creative agency that allows him to pursue and work on new business ideas. He shares all of his entrepreneurial and life activities with his wife and business partner, Mimi Ikonn. They are also angel investors and have invested in great companies like Calm, Shyp, Sprig, Tradesy, and others.

WHY ALEX WAS INTERVIEWED

Alex was recommended to me by friend and maverick Darren Robson.  Alex is genuine, real, true to himself, grateful and happy with life.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity to me is the ability to explore and draw outside of those thinner lines; drawing outside the lines. That’s what creativity is and what is part of being a maverick is being able to not follow the path everyone takes. And to really be able to explore.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“Start doing and executing instead of feeling you are a maverick.  Feeling is just a start, action will actually take you places in business.”

Dave Huer

Dave Huer

quote-marksDave Huer

Founder Hubble Project Group

“Crazy is paying attention to naysayers.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone with gumption who will not give up an idea even when the odds seem to be impossibly high, or there’s immense or universal objection.”

DAVE’S BIO

David Huer is Founder Hubble Project Group.  He is a creative problem solver, synthesizing practical solutions using imaginative “wraparound” thinking.

Until 2007, Dave had a severe stutter, and originally started out in back-office clerking and research. No one wanted him to talk to customers. Despite the stutter, earning $1,000 profit/month for 4 months – selling $6 calendars by learning door-to-door sales technique to overcome shyness; getting into whitewater kayaking, caving and cave rescue to learn risk-taking; learning and practicing industrial design; venturing to practice idea-selling; persuading the BC Premier’s Office to fund SpeechEasy (a $5,500 anti-stuttering hearing-aid); and getting his commerce education.

The grit comes from overcoming personal circumstance, but also from getting into the muck, bootstrapping hard-earned dollars, learning to see a No as a door to a future Yes, and in venturing going to the wire financially 4 times when overcoming obstacles.

WHY DAVID WAS INTERVIEWED

I met David via the Envisioning Labs Meet up and listening to him share his ideas he clearly stood out as a maverick. David is genuinely spatially aware and thinks differently.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I think it’s 3-dimensional or multi-dimensional creativity. It’s a form of creativity. Story, last night I was watching You Tube nova video on Mayan archeology and they were discussing how the century of work to dicipher mine hieroglyphics and there’s this guy, Peabody in Harvard whose solved the major puzzle part of this. And it struck me that mine archeology is a 3 dimensional language and I think a lot of language that’s taught is 2-dimensional. So I was thinking I should email them and say have you ever looked at it this way? So I think it’s a way of reframing the problem. I look at it from all sides. Innovation, do you mean academic, scientific or commercial, because they’re all different. They’re like a hydrogen atom, innovation and maverickism are connected to carry society forward.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“King George VI who overcame his stutter.”

ADVICE FOR OTHER MAVERICKS

“Stitch good camouflage.  I’ve learnt that.  I’m actually a little afraid that on one hand I might get some glory or some recognition at least within the small rarified circle of people who really understand what I do and the value that has and might be compensated for that and that’s really cool.  I’m afraid that being known outside the circle takes away my camouflage.  And I use the camouflage to learn stuff, so stitching a good set of camouflage is important.”

Pablos Holman

quote-marksPablos Holman

Futurist, Inventor and Notorious Hacker Intellectual Ventures Laboratory

“Crazy is what we don’t understand. We’re very poor judges of what we don’t understand, but everything new comes from what we don’t understand. So we’ve got to get a bit comfortable with crazy.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who’s operating in a way that’s not constrained by tradition or the conventional rules.  We’re constrained by the laws of physics, not by the laws made up by tradition and conventional wisdom.”

PABLOS’ BIO

Pablos Holman is a Futurist, inventor and Notorious Hacker.  He works on invention and design projects that assimilate new technologies – making wild ideas a bit more practical and vice versa. He helped create the world’s smallest PC; 3D printers at Makerbot  ; spaceships with Jeff Bezos; artificial intelligence agent systems; and the Hackerbot, a Wi-Fi seeking robot. Currently, Pablos is working for Nathan Myhrvold at the Intellectual Ventures Laboratory  where a wide variety of futuristic invention projects are underway, including a fission reactor powered by nuclear waste; a machine to suppress hurricanes; a system to reverse global warming; and a device that can shoot mosquitoes out of the sky with lasers to help eradicate malaria. He is Founder of Bombsheller a clothing company of the future. We make the one good thing you need, not the ten shitty things you don’t. Everything is manufactured on demand in Seattle, radically changing what is possible.   Pablos is an advisor at Glowforge which is creating a new class of 3D printers that are more useful and delightful than anything you’ve seen. Pablos is a respected and dynamic speaker with an incredible ability to explain complex technology to any audience. He has informed and entertained audiences at world-renowned technology summits including United Nations, the World Economic Forum at Davos, The CIA, TEDx, BIL and DEFCON on invention, innovation and the future of technology.

WHY PABLOS WAS INTERVIEWED

I met Pablos  at Dealmaker Media’s Grow Future of Business Conference which brings together startups from all over Canada and the West Coast. 2013 was about the future of innovation, growth and entrepreneurship, curating an environment that brought together technology pioneers, founders, executives, influencers and investors who are passionate about identifying problems worth solving.  I heard Pablos speak and knew straight away that he would be a man to interview.  Pablos is fun, interesting, knows his stuff and is true to himself.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“A lot of people confuse craftsmanship for creativity, you see that especially in the arts and what not.  Creativity is you’re trying to make something new and that’s part of my definition of creativity – that’s the CREATE part.  If you create something that’s been created before, that’s not really creation, it’s re-creation and so we might have like re-creativity for people who play Bach on the Violin.  And so what I think is if you’re talking about creativity, you have to be open to doing something new and anything that gets in the way of your openness and willingness and comfort with doing something new is gonna reduce your success, all the roles, all the social conventions, all the protocols, the bureaucracies and things that slow people down and all the social pressure and financial pressure that slow them down, that’s not helpful for creativity and that’s why you see the people we think of as being most creative, especially in the arts are people who are broke and on drugs and like from a bad neighbourhood, they have nothing to lose and so they can do something totally new and not feel inhibited and I’m trying to find my way of doing that.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor and Steve Wozniak Engineer, Inventor, Computer Programmer.”

Soren Holm

quote-marksSoren Holm

Experience Lead LEGO Foundation, Head of Experience LEGO House and Vice President of LEGO Future Labs.

“Crazy is when it suddenly snows in July.”

HOW WOULD YOU DEFINE A MAVERICK?

 “A maverick is an innovator.  Somebody who don’t just take things for granted.  You know they just don’t do business in the way that we do business.  We do business because there’s a purpose, because we’re driven by something larger than something.  It’s not because making money isn’t a  key thing; it’s making value; make people happy.  If we could just make the world a bit more happy, I would give anything in the world to do that; that’s why I work for LEGO.’’

SOREN’S BIO

LEGOSoren Holm is Experience Lead of the LEGO Foundation, Head of Experience LEGO House and Vice President of LEGO Future Labs.  He is part of the team that has made LEGO into the successful company it is today. Soren is a LEGO Lifer, someone who’s here to stay.

WHY SOREN WAS INTERVIEWED

Being an ex-children’s nurse who had taught the significance of play it was essential for me to include a toy company.  I mean who do you interview if not LEGO? And I had read Fast Company’s piece How Lego became the Apple of Toys.  Fortunately Soren had looked me up on LinkedIn and thought “what I was doing sounded pretty cool, like I was trying to learn a different approach to innovation and by interviewing a lot of people around was getting a feel for what’s going on out there and what makes innovation tick, what’s special, what’s unique and so on and that got him intrigued a bit and thought let me have a talk to her.”   So an early morning conversation progressed into a most playful and fun interview.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

I don’t think you can use the word maverick without using the words creativity and innovation, because it’s two of the driving forces.  It’s a way of thinking, it’s a way of  behaving.

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Graham Bishop Customer Experience Innovator & Team Mentor, Owner of Hidden Gorilla and Advisory Board Member for My Kind of Future.”

ADVICE FOR OTHER MAVERICKS

“The advice I wanna give is, the word that comes to mind is daring.  Dare to do something.  There’s something about you need to dare.  It requires courage and daring is a part of that.”

Luke Hemment

quote-marksLuke Hemment

DJ and Musician DirtyCheeks

“Crazy is a word, that was created and given a definition, a boundary or a parameter. So all inside of that is crazy and that which is outside is not, by definition.  Things can be redefined.

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who’s committed to bring about change but isn’t afraid of the consequences.”

LUKE’S BIO

Luke Hemment is a DJ and Musician. ‘As long as I’m still here, it’s very hard to write my own bio, if I’m ‘creative’ and/or ‘open-minded’ then I’ll always learn, always grow, and thus ‘what I do’ or have done constantly changes. I am a son, a brother, an uncle, a friend, a lover, a neighbour, a DJ, an enthusiast yes just an enthusiast, if I like it and I feel aligned with the vibrational frequency, I too sing on that frequency. You can’t define feelings with words, they were here before, you can’t describe you ‘being’ it has to be experienced, that’s why we are all so wonderful, all powerful and unique’.  He is a member of For Boarders By Boarders a non-profit skate, snow, music, art and media community.

WHY LUKE WAS INTERVIEWED

I have known Luke for a number of years and from the conversations and from what I knew about him recognised he would be a good fit for this project. Luke is interesting, humble and brave.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is related to being a maverick because it’s all the ability of thinking outside the box and without mavericks innovation wouldn’t occur.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Fela Kuti the multi instrumentalist.

ADVICE FOR OTHER MAVERICKS

“Get to know yourself.”

Paul Helman

quote-marksPaul Helman

CEO/Founder/President Soulfirexp

“Crazy is letting go to live a life beyond the borders…those of the mind, body and soul.”

HOW WOULD YOU DEFINE A MAVERICK?

“Mavericks are thought leaders and visionaries, those that are driven to truly change the world and it may not be in a big capacity, but it may be in their capacity, their environments, their immediate communities, their networks, how they are sharing their gifts in a profound way that’s making a difference in other people’s lives.”

PAUL’S BIO

Paul Wulf Helman is CEO/Founder/President of soulfirexp.com that educate, inspires, empowers and evolves humanity through the gift of growth. He is a location independent lifestyle entrepreneur who loves to travel, to connect with thought leaders, like-minded game changers, mavericks who think differently and take action every day to their success. Paul is also Jedi of Awesomeness for Mindvalley playing a key role in business development and an Ambassador for www.theincitement.com

WHY PAUL WAS INTERVIEWED

I met Paul at a Get Real meet up he was running and listening to him speak realised he thinks differently and asked to interview him. Paul is alternate, driven and fun.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is 100% related to being a maverick. It allows me to be creative and being creative feeds the maverick in me. That’s the struggle I had for many years in being in the corporate world that I couldn’t tap into that true creativity, there was always limits on it. So it didn’t allow me to really evolve into the maverick that I’ve been reaching for. You’ve gotta be innovative to find a new twist on things in a way to make things successful, one-way might just not work. And if the roadblocks come up and it’s not just happening that’s where the innovator comes in to put a tweak on something, find a new system, network, support, advisor, someone to come in to make sure that it’s successful.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Richard Branson the English businessman and investor and Vishen Lakhiani Founder and CEO of Mindvalley.”

ADVICE FOR OTHER MAVERICKS

“Don’t ever be afraid of taking chances and know that once you take that leap of faith it can be can amazing and beautiful on the other side of that wall that you’ve been looking at for so many years.  And know that you have some very powerful and profound gifts to share with the world.  And if your inner guide and inner compass is speaking to you loudly and trying to guide you, you’ve gotta listen, you’ve gotta follow and once you do you’ll realise there was a reason for all of that and when you can hear, you will know that you truly can achieve.  If you believe in what you can conceive then eventually you will start to receive.”

Logan Hall

Logan Hall

quote-marksLogan Hall

Co-Founder and CMO Movebubble

“Crazy is standing still.”

HOW WOULD YOU DEFINE A MAVERICK?

“This is a tricky one. I think traditionally a maverick is somebody that takes gambles however I think there’s a difference between somebody that takes gambles and somebody that takes calculated risks. And I would say I don’t gamble. A gamble is a choice of A or B and you’ve got no inclination of what the outcome is gonna be. Personally I would say that’s foolhardy not a maverick. I think the traditional definition of a maverick is if it’s left or right, up or down, it doesn’t really matter. I’m just gonna go with whatever way I feel. I think that a business maverick is or should perhaps be defined as someone who is very comfortable with risk, in actual fact, they flourish on risk. They love being in the environment. It makes them feel alive. It makes them feel decisive and being in that kind of environment I’m able to make decisions based on assertions that I’ve got internally, so whether it’s experiences I’ve built up in the past or whether I’m looking at it alternatively, some level of inclination is that I’m gonna have to take a sort of calculated risk. And the extent to which I do act that obviously is how big a maverick I am.”

LOGAN’S BIO

Logan Hall is Co-founder and CMO at Movebubble, a disrupter in the property rental space.

Logan has always had a hard time going along with the status quo and has found more solace in mischief and play than toeing the line. From being expelled as a school kid when he was 17 to still being found skating with his homies on a Friday evening after work at 33. He understands business is merely socialising with a purpose, and so believes his leadership role is about finding and uniting people on a common path with a singular goal and in helping them achieve their own personal goals. A self-confessed learning addict he builds a culture that is geared toward personal and organisational learning, freedom to fail, and take risks. In short, Logan likes trouble and will go find it where he can – both professionally and personally. He really does believe that life is a gradual release from ignorance and is happy so long as he is less ignorant today than he was yesterday!

WHY LOGAN WAS INTERVIEWED

Logan and I met via Linked In as he found my profile intriguing. Logan is fun, aware, driven, and likes being challenged.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I think everything is related to creativity. It’s ideation ultimately. Innovation or implementing successful innovation means your willing to strike out on your own, or on you own as a team.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Tim Ferris author and entrepreneur.   Simon Sinek leadership guru and author.   Avinash Kaushik entrepreneur, author, speaker. Guy Kawasaki Silicon-Valley based author, speaker, entrepreneur, and evangelist.”

ADVICE FOR OTHER MAVERICKS

“Fail.  Get out and fail!”

Chris Guillebeau

Chris Guillebeau

quote-marksChris Guillebeau

Founder of the Art of Non Conformity movement.

“Crazy is believing that you can set your own course and still make a good living.”

HOW WOULD YOU DEFINE A MAVERICK?

“A maverick is not just a rebel. You know you can rebel against a lot of things, but I think a maverick is maybe thinking more unconventionally. There’s this whole thing that comes from The Matrix, that movie, it’s been used in lots of other things about how everything you’ve been told is a lie, and like that you have to go and find your own truth and that’s fine but I think it’s a little bit simplistic. Because not everything you were told is a lie. Like someone told you to look both ways when you cross the street when you were a kid, that’s probably a good thing right. If your dentist tells you should brush your teeth and floss so right. So the challenge in life essentially is figuring out OK what is true and what is a lie? What is my truth? So that’s what a maverick does. It’s not just rebelling against everything. It’s let me be a bit more intelligent here but then when I find out OK what is it that I want to do, what is it that I’m trying to achieve and how can I work with others to make that happen, that’s when things get interesting.”

CHRIS’ BIO

Chris Guillebeau is Founder of a movement called The Art of Conformity . He is a writer, entrepreneur, and world traveller. Over the past five years he has visited every country in the world (193/193), documenting the quest on his blog. His recent books, The Happiness of Pursuit and The $100 Startup, were New York Times bestsellers. He is also author of Born for This and Side Hustle.

Chris produces and hosts the World Domination Summit (WDS),a gathering of thousands of remarkable people that takes place each summer in Portland.

WHY CHRIS WAS INTERVIEWED

I had come across Chris’ adventures via his blog and The Art of Non Conformity. As the Business Mavericks are non conformers I thought it was kind of essential to include Chris. I asked him in a room full of people when he was doing a book signing and he said yes. Chris is fun, interesting, knowledgeable, open, wide and diverse.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity for me is not about painting on a canvas or something. Like I was a musician for a while, but that was a long time ago, so my creativity nowadays is not in the arts or music, which is let’s say normal people when they think of creativity they think about those things. Creativity is about expressing oneself and there are different ways to do that. You can think creatively as a business strategist you know or as a whole number of things. Innovation is by nature doing something new right? That hasn’t been done before. It’s not about improving something. It’s about bringing something into life and I’m not sure because I don’t see myself as an innovator personally. “

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Dr Gary Parker Chief Medical Officer on Mercy Ships.

ADVICE FOR OTHER MAVERICKS

“First advice is understand that you’re not alone.  Understand that there are people out there who see the world the same way that you do, and it’s great if you can connect with them.  But whether you do or not just know that it’s ok to do this.  Not that I’m giving permission, they take permission from themselves.  Second thing is figure out what makes you happy, ask why, identify what it is that you want to get out of life.  I’ve heard it said there’s two problems in life:  Knowing what you want and how to get it.  So let’s figure the first thing.  What is it that you want?  What can you offer the world?  Thinking through this stuff is kind of helpful.”

Pamela Grossman

quote-marksPamela Grossman

Director of Visual Trends Getty Images

“Crazy is igniting countless ideas knowing only one may catch fire – and that’s if you’re lucky.  But still never leaving home without a match.”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who does what their gut tells them to do, even if it’s not necessarily the easy or the popular choice.”

PAMELA’S BIO

Pamela Grossman is Director of Visual Trends at Getty Images.   She is also an independent curator, writer, and teacher of magical practice and history.  She is the creator of Phantasmaphile, a blog that specializes in art with an esoteric or fantastical bent.

WHY PAMELA WAS INTERVIEWED

I came across Getty Images Lean In Collection, a library of images devoted to the powerful depiction of women, girls and the people who support them. Jointly curated by Getty Images and LeanIn.Org – the women’s empowerment nonprofit founded by Sheryl Sandberg.  The collection features over 2,500 images of female leadership in contemporary work and life.  I contacted Pamela and asked to interview her. Pamela is direct, genuine, and I like that she only spends her time on things that are meaningful and inspiring.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I think it’s everything. I think the creative impulse dies on the vine if you can’t let yourself be weird sometimes, surprise yourself or other people sometimes, be unconventional. Creativity doesn’t do well with judgement. Innovation is a similar answer, but I will say that one can’t be too precious about history. It’s important to know your history and know where you’ve come from but you also need to be able to take risks and try new things.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Lynda Barry comic and novel artist.”

ADVICE FOR OTHER MAVERICKS

“Just to really never stop learning and never stop wondering at the world.”

Stephen Greene

quote-marksStephen Greene

CEO and Co Founder of RockCorps

“Crazy is thinking that you can create something in the world that didn’t exist before – and that the world wants it – all the while having a party.  Rock and Roll.”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who creates something in the world that didn’t exist before and this is a very difficult thing to do. It takes a lot of confidence, a lot of self belief, a lot of courage and a little bit of craziness to think you can create something in the world that didn’t exist before, to me that’s a true maverick.”

STEPHEN’S BIO

Stephen Greene is the CEO and a co-founder of RockCorps, a pro-social production company and global youth movement.  RockCorps introduces people to a lifelong relationship with civic engagement by using the power of music to inspire volunteering. RockCorps produces large-scale pop, rock and hip-hop concerts, distributing tickets exclusively to volunteers, who commit four hours of their time at a RockCorps community project in their area.  Through music, RockCorps is ‘Moving a Generation to Change the World’. With RockCorps, Stephen has delivered social engagement platforms in 10 countries around the world; including 50 volunteer-exclusive concerts, featuring music artists such as Pharrell, Lady Gaga, Maroon 5, Rihanna and over 100 more. His unique experience combined with a deep understanding of and passion for social action and youth engagement also enables him to provide strategic counsel to a wide range of organisations across the public, not-for-profit and private sectors.

In November 2012, Stephen was appointed by UK Prime Minister, David Cameron to be the founding chair of the National Citizen Service (to date over 130,000 graduates). As the CEO of RockCorps, Stephen brings a wealth of experience in unlocking the power of young people and connecting them to opportunities to do good in their communities.”

Stephen Greene is also a trustee of the Do-it Trust, Good Gym, The Fowler Center and has been an advisor to War Child UK.

WHY STEPHEN WAS INTERVIEWED

Stephen was introduced to me by Shilen Patel of Independents United who I had interviewed. Soon as I looked up Rockcorps I knew Stephen was a solid fit. Stephen is a visionary, believer who is limitless and true to himself.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I’m sitting here in an advertising agency in London and there’s a language in advertising that really bothers me where you have a certain group of people in these agencies called the Creatives. And so they call them the Creatives and by doing that that means that everyone who is not in that department by virtue is not creative. And that’s incredibly wrong because I would consider an entrepreneur to be an incredibly creative person. So I think creativity is conjuring up something that didn’t exist before, finding a new thing and I don’t think there’s anything more creative than that. I believe that being a maverick and being a leader in this type of stuff is really allowing for the space for people to be creative and allowing them the space to be innovative. So if you can’t allow people to try something and fail then you’ve left no space no oxygen for innovation and you’re not going to become sustainable because you won’t reinvent yourself.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Bob Geldof the singer, songwriter, activist, philanthropist.”

ADVICE FOR OTHER MAVERICKS

“Surround yourself with people who support you and don’t hang out with negative energy.  Take a constant inventory for yourself and who are the people you’re hanging out with, because they inform who you are.  You don’t have to change them overnight but find the ones that are really feeding you; spend a lot of time with them.  The ones who aren’t, spend less time with them.  Move in the direction of where you need to be and if you know that you’re not in the final place, you’ll know that, but move in the direction of where you want to be.”

Amal Graafstra

Amal Graafstr

quote-marksAmal Graafstra

Founder of Dangerous Things

“Crazy is accepting just how temporary & fragile our lives are, yet how powerful, ambitious, & limitless we must be while living them.

HOW WOULD YOU DEFINE A MAVERICK?

“I just think right back to Top Gun. The movie Top Gun – Maverick…people who kind of go against the grain, a little bit wild maybe, but seem to come out on top. So I don’t know if there’s really another term that defines that definition or encapsulates that definition better.”

AMAL’S BIO

Amal Graafstra, Founder of Dangerous Things www.dangerousthings.com. He is pioneer of the DIY RFID implantation movement, Amal has been helping hobbyists and biohackers explore RFID technology since implanting his first tag in 2005. Since then, he has authored the book RFID Toys, spoken at various venues including hacker clubs, TEDx, and a number of universities. He has also co-authored a peer reviewed research paper on the subject of DIY RFID implantee subculture for the ISTAS 2010 symposium on technology and society.

WHY AMAL WAS INTERVIEWED

Amal spoke at Tedx SFU and I just knew I wanted to interview him. The Business Maverick project commenced with him as he was interview #1. Amal is able to make connections, passionate about technology and is purpose driven.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

Early interview so question not asked.

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Early interview so question not asked.

ADVICE FOR OTHER MAVERICKS

“If someone feels they are a maverick, they aren’t one. The only way a true maverick finds out they are one is when just about every other person in the world tells you that you are one.  By definition, a maverick goes against the norm…a norm defined by society at large…so the only true way to know if you are one or not is for society at large to keep reinforcing it with you as you try to convince yourself you’re not crazy.  Everyone has fear and doubt…the imposter syndrome can run rampant over a maverick…but a true maverick holds true to those driving beliefs that brought them to maverick status in the first place and keeps at things out of passion for those core beliefs.”

Ivo Gormley

quote-marksIvo Gormley

Founder of GoodGym

“Crazy is not doing something together about all the scary stuff that’s happening in the world.”

HOW WOULD YOU DEFINE A MAVERICK?

“Cowboy films and Top Gun.  People who perhaps are doing things in a slightly dangerous and naughty way, maybe outside the law.”

IVO’S BIO

Ivo Gormley  is the Founder of GoodGym, a growing movement of runners who run to do good.  Previously, Ivo consulted and advised on user participation for technology startups and public services in the UK and US. Ivo directed the documentary film Us Now, an exploration of participatory culture. The film has been broadcast around the world, including Channel 4 in the UK, translated into 24 languages and watched by millions online. He has presented his work to governments worldwide including the French National Assembly, The Hague, the European Union, The Houses of Parliament (UK) and Washington DC.

WHY IVO WAS INTERVIEWED

GoodGym had come into my radar a few years before commencing the project and I recalled how it was a completely different approach to fitness hence contacted Ivo for an interview.  Ivo is a quiet maverick, alternate, geeky, nerdy and more maverick than he thinks he is.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“It’s an extension of creativity to set up some sort of business.  Business is all about doing something new that hasn’t happened in maybe that area or in that you spotted something that did happen and instead of just talking about it you’ve done it because you’re someone that’s feeling confident or has got the resources to do it.  Innovation is just changing things in a way that’s new; it’s about challenge and new ideas.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Steven Green Founder and CEO of RockCorps, a pro-social production company and global youth movement.

ADVICE FOR OTHER MAVERICKS

“The important thing is that it’s got a connection to your life, that you can see a reason in it for yourself.  That it’s not abstract.  You can’t force or encourage people to get excited about things that you’re not excited about.  Just knowing why you’re doing it.  The idea of setting up a business is just form of expressing creativity.  It’s just as good to tell a joke, paint a painting or make a play or fix your kitchen chair.  They’re all just ways of showing something to the world and slightly change the status quo.”

Tarry Giannakos

Tarry Giannakos
Tarry Giannakos

quote-marksTarry Giannakos

Co-Creator/Founder Revolver Coffee

“Crazy is all in, no reserve, no option considered or planned other than the pure and successful execution of the idea/concept/design.

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who is still a little bit wild and crazy and is willing to do things that are different yet still able to play in the same stable as the other horses.”

TARRY’S BIO

Tarry Giannokos is Co-Creator/Founder of Revolver Coffee. Revolver is about two things: Coffee, and the experience that should go with it. Their coffee program is simple, but precise. All drinks are made fresh to order – after you order it, never before – from a rotating menu of our favourite coffees from world class roasters around North America. It’s quite simple: We order what we like, and we don’t order what we don’t. We like being consistent, so we measure and weigh every variable there is, until there isn’t. And we like details, of which coffee is but one of many in a finely tuned life. But it’s such an important one, isn’t it?

WHY TARRY WAS INTERVIEWED

I met Tarry when his son Chris Giannakos [Director of Revolver Coffee] was giving a talk; Enjoy Your Coffee at Tedx SFU. I started talking to Tarry, met him for coffee – realized he was a maverick and asked to interview him. Tarry is fun and unique and see’s things differently.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Totally, in some ways they’re the same. I mean creatives are already open-ended and are thinking outside the box and everything. So the attributes are similar. They’re kind of almost one…whatever I think a maverick is, is creative and is innovative. And it’s just all connected. I almost see them as pieces underneath maverick. It’s gotta be these things. If these things aren’t in it, how can you even call it a maverick thing.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor.  Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“Keep taking risks.  Roll with the hunches.  Roll with them and spend some time with some other mavericks; they’re contagious.  I can only imagine what you’ve learned.”

Juan Pablo Gaviria

Juan Pablo

quote-marksJuan Pablo Gaviria

Founder/CEO [Chief Entertainment Officer] of 360Digital

“Crazy is not knowing what your true calling in life is.  Doing things you don’t like and living a life without a purpose.

HOW WOULD YOU DEFINE A MAVERICK?

“A person that wants to change the world.”

JUAN’S BIO

Juan Pablo Gaviria is Founder/CEO [Chief Entertainment Officer] of 360digitalHe wanted to be a Doctor, he retired from the university. He wanted to be an anthropologist, he retired from the university. After acting in a couple of plays, and working for over 15 years in the TV industry as Creator, Director and Producer, Juan Pablo was still looking for what he wants to do in life. Maybe he will do a little bit of everything. He’s already planted a tree, wrote a book, had 2 children, got married, divorced and remarried (the same woman). He’s raced cars, on motorcycles, in a rally-raid, flown a helicopter, landed a plane, shot a gun, crashed a car, fell off the bike, broke a bone, invented TV programs, directed actors, produced big prime-time reality shows (survivor, the X factor), soap operas, series, met celebrities, appeared in the newspaper, on magazines, and been interviewed on radio and TV. After years of work, he managed to have a super job with assistant, driver and an office with a view. He resigned from this job! He bought the mega car of my dreams, but after he resigned had to sell it to fulfill another dream … it seems it’s never enough.

Juan Pablo wrote a book, “Colombia in 20 Days,” a photographic journey in a motorbike trough Colombia, it’s on the iBookstore (free). He’s also preparing for his first photo exhibition on a series about water. He works as a creative and production advisor in different companies and has started a new company dedicated to creating digital content 360 Digital Co, launching their first app, Write it Versus: The Pen is Mightier than the Sword to the app store and release Motto Dots, the first purpose-driven social network.

WHY JUAN WAS INTERVIEWED

Juan Pablo was recommended to me by Oscar Malpica of Envisioning Labs. Juan is determined, rounded, fun and purpose-driven.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I am extremely creative and I believe that a long of things that go through my head I want to turn into real things, not just ideas. So being a creative has a lot of influence in being a maverick….striving to do things differently everyday, so I’m trying to innovate things. In the last meeting I had just right now I was talking to my team how can we do this differently? There has to be a way to do it differently and better, that’s trying to be innovative.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor. Sir Ken Robinson educationalist. Professor Mohammed Yunus, economist.”

ADVICE FOR OTHER MAVERICKS

“Don’t fear failure – embrace it.”

Jamie Garratt

quote-marksJamie Garratt

CEO and Founder of Idea Rebel

“Crazy is or is not creating your own path through instinct and passion.”

HOW WOULD YOU DEFINE A MAVERICK?

“I was a kid the first time I was introduced to the word.  Maverick was Top Gun, That come’s up probably a lot, and then I’m a big surfer.  There’s a big wave that happens an hour or so outside San Francisco called Mavericks.  So a Maverick would be similar to what a rebel would be; doing things in a different way.  I kind of grew up being ‘a rebel’ in my family.  I’m doing things differently.  I don’t think there’s really a difference between right or wrong, just a way that you feel is the way to do it, whether it’s business or whether it’s sports, or whatever it is.”

JAMIE’S BIO

Jamie Garratt is CEO & Founder of Idea Rebel, a Strategic Digital Marketing Agency driven by Technology and Design.

Long before work-life integration became a buzzword, Jamie’s entrepreneurial zeal was informed by his passions away from work. He started a wakeboard school; had a top 40 hit with his band – and started Idea Rebel with foundational client, Quiksilver – combining his lifelong love for surfing with his passion for digital design, development and engagement. Since then, Jamie has been the fire behind Idea Rebel’s output for clients like EA, Bell Media, BMW and Aritzia.

WHY JAMIE WAS INTERVIEWED

I came across Jamie as he was voted 40 Under 40 in BC Business Magazine. When I saw his company was called Idea Rebel and read more about him I knew Jamie would be a great fit for the Business Mavericks project.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Maverick and creativity is the same thing. Innovation…you need to look outside the box to innovate again, same thing as, don’t follow – lead.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Phillip Clarke Garratt [MY great grandfather who was President and Chairman of DeHavilland. And Steve Jobs the American information technology entrepreneur and inventor.

ADVICE FOR OTHER MAVERICKS

“You just have to do what you want to do.  Again always want to learn, always continue to learn and you’ll be happy.”

Cindy Gallop

quote-marksCindy Gallop

Founder and CEO of IfWeRanTheWorld and Make Love Not Porn

“Crazy is what the rest of the world would be if they weren’t so afraid of what other people think.”

HOW WOULD YOU DEFINE A MAVERICK?

“I’ve a very subjective take on that because I don’t believe there are any such things as mavericks. I just believe there are people who see the future in ways that other people don’t. And ironically people who get called mavericks are often the most sensible, down to earth, straight-forward going people. In fact, their perceived maverickness is simply the fact that other people haven’t caught up yet.”

CINDY’S BIO

Make love not pornCindy Gallop is Founder and CEO of IfWeRanTheWorld a radically simple web-meets-world platform designed to turn good intentions into action; one microaction at a time and Founder of MakeLoveNotPorn a non judgemental open forum that encourages everyone to decide for themselves what they like doing because there is no ‘norm.’ Cindy is Board Advisor at Behance, the world’s leading platform for creative professionals across all industries to showcase and discover creative work  and Founder at Cindy Gallop LLC consulting for clients and brands who want to change the game in their particular sector. She does radical, innovative, groundbreaking, transformative; she doesn’t do status quo. She likes to blow shit up and is the Michael Bay of business.

WHY CINDY WAS INTERVIEWED

I read about Cindy and how she was the Michael Bay of Business after she was recommended by another maverick Nik Badminton.  Once Cindy read details of the project she was very happy to be interviewed. Cindy is focused, direct, purpose-driven and blunt in a good way.

HOW ARE CREATIVITY AND  INNOVATION RELATED TO BEING A MAVERICK?

“I believe everyone should bring creativity and innovation to everything they do in a way that is true to them and their capabilities.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Everybody I meet.”

ADVICE FOR OTHER MAVERICKS

“Just be yourself and know the only person who can make things happen for you is you.”

Matt Friesen

quote-marksMatt Friesen

Co-Founder and CEO Wantering

“Crazy is making every day the best day of your life.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who is a bit of a renegade, who flies by the seat of his pants a little bit, but is going after something that they believe in a little bit.   Maverick is THE Top Gun, I mean like he’s the guy who was just a little bit out of normalcy, but gets it done.”

MATT’S BIO

Matt Friesen is Co-Founder and CEO of Wantering a better way to search, discover and shop online. Matt is a part-time entrepreneur and full time dreamer. A self taught engineer turned entrepreneur. 3 startups. 3 exits. Ready for the next adventure. Previously he was Board Member of the Enspire Foundation Compassionate Community Builders! Co-Founder of Just the bill the easiest way to manage your expenses and Founder of Thirdi Software and Volunteer Advisor to Junior Achievement of British Columbia is the world’s largest NGO dedicated to educating young people about business.

WHY MATT WAS INTERVIEWED

Matt was recommended to me by Mark Busse Co-Founder and Principal at Industrial Brand who I had already interviewed.  Matt is open to learning, responsive, and comfortable with being in a new space.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

Early interview so this question not asked.

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Early interview so this question not asked.

Gregg Fraley

Gregg Fraley

quote-marksGregg Fraley

Founder Gregg Fraley Innovation

“Crazy is a desirable place to be. If anything I don’t go crazy enough.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who has a James Garner air about them. James Garner was the original maverick on television. And I always thought as a child when I watched that show that a maverick was a good thing to be. Garner defined the concept of maverick. So a maverick is a gambler right? A maverick is charming. A maverick is sometimes doing extraordinary things in order to get what they want. So you know it’s not a bad archetype – the original maverick. “

GREGG’S BIO

Gregg Fraley is Founder of Gregg Fraley Innovation, bringing the creative edge to innovation. He is a serial entrepreneur and international expert in creative problem solving and innovation process providing consultancy to larger corporations.

Gregg’s creative streak extends into the arts. He’s an illustrator, one-time professional photographer, and his top-selling business book takes the form of a novel: Jack’s Notebook rightly earns its place on many MBA syllabuses. As an improvisational actor, Gregg cracked comedy’s toughest city, Chicago, where he performed with Players Workshop of Second City and trained with Improv Olympics.  The Innovise Guys and Save My Life Please troops continue to perform in Chicago.

Innovation Excellence named Gregg one of the Top 40 Innovation Bloggers in 2012 through to 2015.

WHY GREGG WAS INTERVIEWED

Gregg was recommended to me by Andy Wilkins of Perspective who led the Creative Problem Solving and Delivering Innovation modules for the Masters in Innovation, Creativity and Leadership and was my Advisor for the Business Mavericks project. Gregg is arty, creative, innovative and down to earth.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is endemic to mavericks. Creativity is novel, by that it’s useful. That’s how it’s been defined and I accept that definition. So novelty means new and new means change. And new and change and different mean having the moxy or the chutzpah to try new things, to seek new things. So that desire, from your spirit is the wellspring of creative thinking and eventually innovation. The analogy is going to the well. Creativity is the spring where the water is from, innovation is bottled water.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor.  Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“Have bonafide skills.”

Mark Fowlestone

quote-marksMark Fowlestone

Owner and Founding Partner of Multiply Agency

“Crazy is feeling awake and alive.”

HOW WOULD YOU DEFINE A MAVERICK?

“A maverick is following their intuition without worry of the consequences.”

MARK’S BIO

Mark Fowlestone is Owner and Founding Partner of Multiply Agency.  Mark (or to be precise – Dr. Fowlestone) holds a recently awarded doctorate with research specialisms around branding, brand storytelling and organisational culture.  His career spans advertising (WPP – Ogilvy Group), integrated marketing as MD of KLP Euro RSCG (part of the worldwide HAVAS Group).  He is also a fully fledged creative capability, planning, and New Product Development facilitator and in his spare time a lover of the sweet science.

WHY MARK WAS INTERVIEWED

Mark was recommended and introduced to me by Chris Barez Brown of Upping Your Elvis [who I had interviewed].   He told Mark I was ‘chuffing great, doing some research into mavericks and he had felt richer for being interviewed’.  Mark is funny and passionate.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is definitely related. Innovation is a funny thing because the art of guiding innovation and leading innovation is a dark art, and that’s why companies like WhatIf have really succeeded. Every innovation project needs a leader to guide people through it and that’s the hardest bit. Nobody wants to do that. And nobody wants to do it in big companies because their fear of failure is massive. So people can get trained in innovation and how to lead innovation and facilitate, but the reality is that they don’t want to do it. I get called into all manner of companies to run innovation projects and it’s really because you know I have no fear with running those. I can run a project and I can sit down with 50 people for Heinz with nothing at the start and know that in 2 days time they’ll have something. If I worked for them I would have all sorts of fears, like my career could be threatened by not having anything, whereas I’m just like something’ll happen, something’ll definitely happen.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“My friend who went from being a marketeer to a successful artist.”

ADVICE FOR OTHER MAVERICKS

“It’s got nothing to do with money.  It’s got nothing to do with anything being behind you.  It’s got everything to do with making sure that your life is fresh and different.  And that you make sure that what you’re doing is what you love and what you need to do. And I think when you enjoy, then shit happens.  Try not to get caught up in routine.  My mum said to me on my 21st, now you’re 21 your life will fly past.  And it’s absolutely true.  When I was a kid the summer holidays were ages, because I was doing new stuff every day.  When you’re in business you’re not doing new stuff everyday so life spins around.  So the most important thing is constantly do new stuff.  Constantly find new people and when you do that then new ideas will happen and you don’t need money and you don’t need to risk money.”

Chris Forrest

quote-marksChris Forrest

Innovation Project Manager Doblin [Deloitte]

“Crazy is believing in and designing possibilities for the future, whilst everyone tells you you’re just damn nuts.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who makes an attempt at doing something groundbreaking or traditional successfully; successful meaning the group around him is engaged.  It might not be masses, but there’s a compelling reason for a group of people to be attracted to what the maverick is doing, such that they can build on early successes with it.”

CHRIS’ BIO

Chris Forrest is Innovation Project Manager in Doblin’s Toronto, Canada office.  Doblin is the innovation arm of Deloitte which believes that change is inevitable and increasing at an exponential rate so works with you to move beyond this seemingly chaotic landscape and seize the opportunities available.  Chris specializes in leading large-scale innovation transformation programs, working with clients to define their innovation strategy, build capabilities and conceive their breakthrough innovation concepts.  As a member of Deloitte Canada’s Innovation Program, Chris worked on establishing an innovation ecosystem and foresight function for the firm, developing thought leadership on disruptive forces impacting professional services, building design thinking capabilities and inspiring the development of new innovation systems and services.

WHY CHRIS WAS INTERVIEWED

Chris was running an Innovation Meetup in Vancouver and we arranged to meet whilst I was visiting prior to my immigrating to Vancouver.  He explained his innovation role within Deloitte and when I commenced interviewing mavericks I recalled our conversation and asked to interview him.  Chris is fun, knowledgeable and down to earth and apparently likes to cook if he has an audience.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“We’re going to create a framework right now.  I think there are two nuances to creativity: one is active, I’m going to be creative and do exercises to do events, activities to spark that in you.  I think there’s a passive creativity that you’re not encumbered by status quo.  And that’s where I think I lie a little more on this, it’s just going, no there’s other possibilities.  I don’t care which ones they are at the moment, but let’s explore.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Richard Peddie [mentor] former President and CEO of Maple Leaf Sports and Entertainment.  Richard wanted to play basket ball but was too wide and too short so said, ‘If I can’t play I’m going to own a basketball team one day or I’m gonna run one.’ And he went on to build a conglomerate empire around that, saying a sports team can own a hotel, restaurant and create the largest concert venue in North America.”

ADVICE FOR OTHER MAVERICKS

“Never settle.  Being a maverick is a lifelong vocation.  Sometimes that’s exhausting.  Take breaks, but never settle.”

Lee Feldman

quote-marksLee Feldman

Founder and Partner of the THNK School of Creative Leadership

“Crazy is being quiet and calm .”

HOW WOULD YOU DEFINE A MAVERICK?

“So two possibilities.  So there’s people who know the rules, who understand the playing field and who purposely go out and either ignore them or try to break them.  They feel that those rules, those boundaries, those frameworks are limiting and they get a certain sense of energy, and a certain sense of awareness, a certain sense of self actualization by actually breaking those boundaries.  The second group of people who actually don’t even know there are boundaries.  They’re unaware of the boundaries. Rem Koolhaus is the most accomplished architect living today.  He’s a Dutch guy and his nephew launched a shoe store called United Nude.  And it’s really gorgeous women’s shoes.  They’re all 3D printed and on the window of the store it said ‘We set out to redefine the design of women’s shoes, not because we knew the rules but exactly because we didn’t know the rules.’  So there are people that actually break the rules without even knowing they break the rules.  And they only learn about what those limitations are after they’ve broken the rules.”

LEE’S BIO

Lee Feldman is founder and partner of the THNK School of Creative Leadership. Prior to this, he founded CycleSpace; co-founded and served as Chief Experience Officer of the digital agency Blast Radius (which went multinational 10 years after its beginnings in his apartment); mentored with Rockstart; was CMO of FITMO; and was a design sales consultant for IKEA Business.

The ideas that give Lee the biggest charge are atypical—not solely about communication, but about the power of corporations to drive and benefit from positive social change.

Lee has been recognized with gold and silver Clios and mentions in Communication Arts Design Annuals and Marketing Magazine’s Top 100, and has contributed to numerous global design and awards panels. His mission: Think and do things different and better.

WHY LEE WAS INTERVIEWED

I came across an event on Facebook by the THNK School of Creative Leadership and when I read about Lee I knew I just had to interview him.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Everyone has potential to be a creative genius, like what Sir Ken Robinson talks about.  So it’s not about do you need creativity to be a maverick. It’s more what type of creativity are you tapping into to be a maverick.  Like some people are tapping more into maybe a real love of numbers and being a maverick because they understand that world. The world of creativity wouldn’t necessarily recognize that as creative if they’re deep into structure and hierarchy and all that.  Creativity is the materials and the mindset and the processes and the methodologies maybe you take, and innovation is perhaps more the outcome.  Being a maverick is directly related to innovation.  I don’t think you have to be a maverick to innovate, to reach an outcome of innovation, but it makes it a lot easier.  I think the path is shortened to get to some kind of innovation outcome because the insights that the maverick is bringing tend to be insights that are very original and are self-evident once they are articulated.  So other people instantly get it and that becomes the raw material for reaching the innovation.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Veronika Scott of The Empowerment Plan which manufactures a coat that transforms into a sleeping bag at night, and a bag when not in use.  The coats are distributed to homeless people living on the streets at no cost to them through partnerships they have established with outreach organisations in communities around the nation.”

ADVICE FOR OTHER MAVERICKS

“Don’t sweat the small stuff.  If you know what you’re really good at, and you’ve mastered something in life, that sets the stage for you to be a maverick.  Then take the biggest chances you can take, cos you’re never going to find yourself on the street begging for money.  You’re always going to find your footing.  You’re always gonna find something to do.  You are an enterprising person who thinks differently.  You never have to worry, so because you don’t have to worry about that you can take the biggest risks and chances in the world.  And if you do decide to basically throw it all out there and fail as big as epically as you possibly could, then you’re a maverick in my books.  That is brave.  I look up to that.  Fail as big as you possibly can.”

Rick Falkvinge

quote-marksRick Falkvinge

Political Evangelist and Founder of the first Pirate Party

“Crazy is not accepting your limits I hear them say, and I disagree.”

HOW WOULD YOU DEFINE A MAVERICK?

“There are different kinds of people in business.  It’s not just business, it’s any kind of organisation in society.  You could talk about this in civil society.  You could talk about this in politics.  You could talk about this in business and academia.  So structures, structures in general.  You have the disruptors, you have people who start up things and then get bored after 5 or 10 years.  You have people who build things that are sort of half-hatched and build them to greatness, and you have people who are just good at keeping an altitude and the mavericks are the people who break the rules, the people who don’t do as they are told, the people who look at something and just instinctively feel I can do this better.”

RICK’S BIO

Rick Falkvinge is a Political Evangelist and Founder of the first Pirate Party and a campaigner for next-generation civil liberties. In particular, he stresses how the copyright industry works with security hawks to erode the parts of Internet that guarantee civil liberties. On this platform, one of privacy and digital rights, his party became the largest in the below-30 demographic in the 2009 European Elections, and his nascent party has now spread to 70 countries. He has been named a Top Global Thinker by Foreign Policy magazine  and shortlisted as one of the world’s most influential people by TIME Magazine.  Previously Rick was Head of Development at Cypak and Release Manager et al at Microsoft.  He is author of Swarmwise: The tactical manual to changing the world and Co Author of The Case for Copyright Reform.

WHY RICK WAS INTERVIEWED

Rick was recommended to me by Lee Feldman of the THNK School of Creative Leadership.  He knew the project having been interviewed.  I researched Rick and knew immediately he was a maverick.  Rick is rounded, driven, aware of his own skills, brave and contributing to make a difference.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is a kind of subjective word.  It’s not entirely clear cut what creativity is, but seeing those patterns and seeing I can do this better comes back to it, again and again.  Let me give you a concrete example here.  I was on an exercise in my late teens and was asked by the exercise leader to design a better telephone.  So my telephone was that I would think of somebody and I would hear their voice in my ear, so they would hear what I was saying.  Everybody else had redesigned the rotary dial or make miniscule designs to what was in front of them.  They were confined to what was in front of them.  Whereas I would go, what is the purpose of this activity?  It is to communicate with somebody else.  We can’t transfer thoughts but we do have the technology to transfer voices, let’s do that.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Edward Snowden Computer Programmer. Jacob Applebaum independent journalist, computer security researcher, and hacker.   Julian Assange computer programmer, publisher and journalist and Bill Gates philanthropist, investor, and computer programmer who became the Robin Hood of the 21st century.”

ADVICE FOR OTHER MAVERICKS

“The comfort zone is an illusion.  It’s only when you leave the comfort zone that you can really succeed, so it’s OK to be afraid.  It’s a natural reaction, and it’s when you’re afraid that you know you are starting out on something that can lead to success, at the very least you’re learning how to succeed.”

Igor Faletski

Igor Faletski

quote-marksIgor Faletski

CEO and Co Founder of Mobify

HOW WOULD YOU DEFINE A MAVERICK?

“Someone that moves quickly and does not take the same route as the majority does. Someone who is not afraid to create conflict, if they expect that will yield some sort of benefit for the parties. Somebody who’s not afraid to voice their opinion.”

IGOR’S BIO

Igor Faletski is CEO and CoFounder of Mobify.  He is passionate about making mobile commerce simpler, more effective and truly personal. Together with a fantastic team of engineers, designers, data scientists and marketers.  He works on products and services Mobify customers rely on for all their mobile commerce needs.

Today, Mobify is the #1 mobile commerce platform powering Beyond the Rack, Ann Taylor, Crocs, Thinkgeek, Starbucks, Petflow, British Telecom, Expedia, Garmin, Bosch, Siemens, Charles Tyrwhitt, Condé Nast and many more leading retailers around the world.

WHY IGOR WAS INTERVIEWED

I heard Igor speak at Tedx SFU and immediately approached him as he was a good fit for the Business Mavericks project. Igor is genuine and direct.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

Early interview so question not asked.

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Question not asked as early interview.

Rana El Kaliouby

quote-marksRana El Kaliouby

CEO and Co Founder Affectiva

“Crazy is believing in your vision even when it sometimes feels the rest of the world doesn’t see it.”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who’s probably really passionate about a cause, who is willing to take the risks, who’s going to listen to all the naysayers tell him or her. That it’s absolutely not doable like no way, but go ahead and do it. It’s somebody who’s gonna be persistent and obsessive and it’s somebody who’s probably an expert right? I think they probably know something, they have a deep knowledge about their specific area of interest, you know their area of passion.”

RANA’S BIO


Rana El Kaliouby is Co-Founder and Chief Strategy & Science Officer Affectiva, which bring emotional intelligence to our digital world.  At MIT, Rana spearheaded the applications of emotion-sensing and facial coding. She was recognized by Entrepreneur as one of the “7 Most Powerful Women To Watch In 2014”, inducted into the “Women in Engineering” Hall of Fame, and recipient of Technology Review’s “Top 35 Innovators Under 35” award. Rana holds a Ph.D. from the computer laboratory, University of Cambridge.

Our emotions influence every aspect of our lives — how we learn, how we communicate, how we make decisions. Yet they’re absent from our digital lives; the devices and apps we interact with have no way of knowing how we feel. Rana aims to change that. She demos Affectiva’s emotion recognition technology that reads your facial expressions and matches them to corresponding emotions. This emotion AI platform has big implications, she says, and could change not just how we interact with machines — but with each other as more of our interactions take place online.

Rana is Ad Age’s “40 under 40,” Recipient of Smithsonian magazine’s 2015 American Ingenuity Award for Technology and will be WIRED’s 2016 Next List: The 25 Geniuses Who Are Creating The Future of Business.

WHY RANA WAS INTERVIEWED

I came across an article entitled The seven most powerful women to watch in 2014 and immediately connected with Rana as her idea illustrated that she thinks differently. Rana is insightful, empathetic and makes connections between science and emotional intelligence.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“You have to solve problems outside of the box. I think you have to cos some, a lot of these things, no one’s done before and it’s not obvious right? So you have to really draw on, sometimes it’s like crazy ideas. They go hand in hand, I don’t think you can be a maverick and not embrace innovation.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“The IT professor who got me into this field.”

ADVICE FOR OTHER MAVERICKS

“First advice is just ignore the naysayers.  Go get it, just believe in it and go get it.”

Kirsten Dickerson

quote-marksKirsten Dickerson

Founder and CEO Raven and Lily

“Crazy is believing that a company focused on employing at-risk women can be profitable and scalable!

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who is thinking outside the box, who is passionate about what they do but has a big picture about what they do and where they are going.  Heading in that direction because they have an end goal that would result in some impact or change. So for me it’s about making a positive impact on the world through the purchasing power of consumers in the West by connecting them to impoverished communities that would thrive because of business opportunity, but they can’t succeed without that connection to the customers/consumers that have money to purchase the products that they would be making through the business opportunities that I give them.”

KIRSTEN’S BIO

Kirsten Dickerson is Founder and CEO of Raven and Lily, a socially conscious lifestyle brand dedicated to empowering women through design. They currently work to empower at-risk women in Ethiopia, India, Kenya, Cambodia, and the US, creating exclusive, fair trade collections including up-cycled, handmade apparel and accessories that utilize materials such as melted bullet casings and textile remnants.

In addition to providing employment for over a thousand women through fair trade standards, the company strives to empower consumers to make a difference in the world through their purchasing power.

Prior to this Kirsten spent 15 years doing both styling work in the film industry and working alongside global non-profits. Kirsten has traveled extensively to over 30 countries, starting with her studies in Africa and then living in Estonia shortly after the Soviet Union dissolved. The day after graduating from Baylor University, she headed to India to volunteer with Mother Teresa and Compassion International. Creating this brand has allowed her to unify her passions and capitalize her experience in both the humanitarian and fashion worlds. Motivated by a belief that each person is valuable and uniquely created, Kirsten is dedicated to empowering women to discover their full potential. She is passionate about promoting social business models as a means of providing a dignified way to alleviate poverty, especially among at-risk women.

WHY KIRSTEN WAS INTERVIEWED

I came across 10 women+42 bullets+14 hours = something beautiful an article on Upworthy, and knew straight away I wanted to interview Kirsten. Luckily her PR team felt the same way and placed my email on the ‘definitely to do’ pile. In our home she’s simply known as ‘bullet girl.’ Kirsten is kind, humble, driven and inspiring.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“It’s being creative as far as our business model, as well as the products that we put out there. For me the branding is absolutely like, so important, so I want the brand itself to stand out and define itself so that people could almost say that looks like Raven and Lily. So we actually started with the branding before anything else because the creative kind of approach was so entwined in the company and I think when we related it to the business model it became a really creative approach and so I found that actually fed me in a funny way, even though my background wasn’t initially in business.  Finding a creative model for the company as well as having a creative based company has been fulfilling at both ends….Being a maverick is related to innovation because it’s all kind of connected: I don’t know that one would exist without the other.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“I think most of my inspiration honestly has come from people in the non-profit world. Women, who overcome incredible odds, so they’re the absolute inspiration behind what I do.”

ADVICE FOR OTHER MAVERICKS

“I would ask them to make sure that whatever is driving them is real and that they know what their identity is and who they are.  And you know that learning by making mistakes is ok.  Taking risks is absolutely necessary.  Being able to listen to the input of others without feeling obligated to do what others say will be part of the journey to be successful in reaching your full potential.”

Mike Dickson

quote-marksMike Dickson

CEO Rainmaker Foundation and Founder of  Whizz-Kidz

“Crazy is listening to others properly, caring about them and for them.”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who has an idea and a vision, and the determination to see it through.”

MIKE’S BIO

Mike Dickson is the Founder and CEO of Rainmaker Foundation, a collaborative charity launched in January 2012. Rainmaker’s aims are to ‘inspire generosity’ – and ‘to create a world where what matters most is what we do for others’. The Foundation connects philanthropists and change-makers – ‘Rainmakers’ – to inspirational causes in the UK and globally.  Rainmaker also advises companies on developing effective partnerships with charities, which inspire employees and help to create a more intelligent business. Clients include businesses in Private Equity, hedge funds, retail, banking and airlines.

Mike is the author of the thought leadership book on generosity called Please Take One: One Step Towards A More Generous Life, which was launched at Ted Global to inspire a global movement to encourage generosity.

Mike co-founded the successful children’s charity Whizz-Kidz, which provides mobility equipment for disabled children. Whizz-Kidz is now the largest UK supplier of paediatric mobility aids outside the NHS, and has raised over £75 million to provide equipment for more than 7,500 children and young people.

WHY MIKE WAS INTERVIEWED

I had read Mike’s book Please Take One years ago and had met him when I wanted advise about how to set up a children’s charity. I knew Mike went into companies not to show them how to make money, but to show them how to give it away. Now that’s someone who thinks differently and I approached Mike for an interview. Mike is one of those salt of the earth people who is genuinely humble and a privilege to know.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I think it is. I think yourself or anybody who wants for example, philanthropists raise good money for people they find inspirational, who at the same time are determined to fulfil a dream. They don’t have to know how to do it they just have to be absolutely determined to do it. And so I think in comes the nature of a dream, whether it’s starting an Italian restaurant, or writing a book, or composing a symphony the person has to really want to do it and they have to be determined to do it. Most people are innovative even if it’s in there own little world. So what you’re doing is innovative because you’re doing it.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Mahatma Gandhi antiwar activist.   Martin Luther King civil rights activist and minister. Mother Teresa Nun.  Bill Gates business leader, entrepreneur, philanthropist. Nelson Mandela civil rights activist and former President of South Africa.”

ADVICE FOR OTHER MAVERICKS

“Look up the dictionary definition of the word hubris and get a grip.  Just generally don’t believe you are wonderful.  So if you think you’re wonderful, basically you’re not!”

Daniel de Gruijter

quote-marksDaniel de Gruijter

Co Founder and CEO of Incitement

“Crazy is a compliment.”

HOW WOULD YOU DEFINE A MAVERICK?

“I would define a maverick mostly by being disruptive. Always trying to be disruptive and even though they have this big idea, this big vision moving towards something and they know that failing is the most likely option they will still proceed with it anyway simply because this idea is worth failing for.”

DANIEL’S BIO

Daniel de Gruijter is the cofounder and CEO of Incitement; the next-generation social business – powered through inspirational talks – connecting proactive youths, social causes, and sponsors, to contribute to tackling global issues together.

Incitement was founded late 2011 and today its events are being organized in 43 countries. Nominated ‘Most Inspirational Movement’ by FACES Magazine, ‘Fastest Growing Global Movement’ by MasterPeace, listed as a Forbes 30 Under 30 company, and recognized by Richard Branson’s Talent Unleashed Awards 2014, Incitement is slowly but surely becoming one of largest and most influential youth organizations on the planet.

 

WHY DANIEL WAS INTERVIEWED

Daniel was introduced to me by Paul Helman of Soulfirexp who I had already interviewed and knew the project.  Daniel is driven, passionate, stubborn and really cares.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is about doing things very very differently. Innovation is related by pushing or ignoring or redefining the rules. If we don’t push those rules. If we don’t push ourselves to be completely disruptive there is not going to be any growth, we’re not going to move forward.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Zikry Kholil CoFounder of Incitement.”

ADVICE FOR OTHER MAVERICKS

“Don’t let anybody tell you what you can or cannot do.  I think that’s the most important thing, especially if something is taboo.  You always want what you can’t have.  If you feel you are a maverick surround yourself with as many people that tell you that what you’re doing is not the right thing.  It’s going to push you to do it even more.”

Charles Day

Charles Day

quote-marksCharles Day

Co Founder The Lookinglass

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody that sees things differently. Somebody who is willing to work against the crowd. Somebody who’s not afraid to be told they are wrong and are prepared to have that conversation.”

CHARLES’ BIO

Charles Day is Co Founder of The Lookinglass which helps leaders and their organizations to unlock the economic power of creativity.

He works with many of the world’s most disruptive companies – from global brands to entrepreneurs – and he is an executive coach to some of the world’s most celebrated creative leaders.

Charles is an Adjunct Professor at New York’s Columbia University, where he teaches the art and science of building companies that unlock ‘Profitable Creativity’.  He is also proud to be a board member of PAWS Chicago, one of the world’s most progressive and innovative animal welfare organizations. He and his wife have four dogs – each of which Charles claims was a strategic decision.

WHY CHARLES WAS INTERVIEWED

I came across this article in Fast Company http://www.fastcocreate.com/1683223/the-4-weapons-of-exceptional-creative-leaders. Charles was ‘delighted’ to participate.   Charles is knowledgeable, sees the biggest potential opportunity that others can’t see and is Sherlock Holmesian in his style.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I think the two [creativity and mavericks] are essentially the same because creativity is about original thought, it’s about solving problems through original thought. And I think being a maverick is a great sort of brand label for people who are willing to think about things differently. So I think most people truthfully are creative thinkers; the education system tends to filter a lot of it out unfortunately. I think innovation is the application of creativity.   So as an original thinker if you are focused on problems you think about them originally.  Innovation is really the ability to then take the solution and turn it into practice.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor.  Reed Hastings, entrepreneur, philanthropist, Co Founder and CEO Netflix.  Howard Shultz  Chairman and CEO Starbucks.  President Obama 44th President of the United States.”

ADVICE FOR OTHER MAVERICKS

“Don’t be afraid to speak your mind.  Don’t be afraid to explore the possibilities of a situation.  Don’t be afraid because it’s always been done that way, that means that’s the way it should go on being done…Being open to the fact that there are different and other ways to look at something and making sure you’re surrounded by and networking with people who are unafraid to look at the world in different ways.”

Trevor Davis

quote-marksTrevor Davis

Consumer Products Industry Expert, Member of the IBM Academy

“Crazy is not being crazy enough to follow a dream.”

HOW WOULD YOU DEFINE A MAVERICK?

“People that kind of play to a different set of rules, either organizationally or socially and yet are very effective within the wider social context. If you put a maverick next to somebody who isn’t a maverick, then the maverick should outperform them just about any old way you look at them, but they definitely won’t get to whatever solution they’re looking at by the same route as everybody else around them, it will be noticeably different.”

TREVOR’S BIO

IBM-01Trevor Davis is the Consumer Products Industry Expert, Member of the IBM Academy, Distinguished Engineer and Global Expert New Product Development. Trevor also wrote a chapter entitled Innovation Collaboration Change Future Frontier  in The Future of Innovation.

WHY TREVOR WAS INTERVIEWED

Trevor was a guest speaker on the Delivering Innovation Module of the Masters in Innovation, Creativity and Leadership at Cass Business School London.  I knew he was someone who ‘thinks differently’ from the presentation he gave, and when I decided to commence the maverick project I contacted Trevor directly. Trevor is knowledgeable, keen, fun and a really good example of a maverick who’s been able to successfully work within a big corporation.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“If you have a low level of creativity you haven’t got much change of surviving as a maverick. Now whether it makes a difference to whether you’re innovative or adaptive, I’m not so sure. I tend to be more disruptive in my thinking, I’m not the classic, oh let’s see if we can make it a little bit better kind of creatively – I’m more likely to make it completely different. Innovation to me is ideas that add value, that’s really what being a maverick is all about. It’s about finding ideas that a slightly left of centre, or maybe have been rejected, then finding perhaps new ways of generating value out of them.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Seymour Papert the mathematician and one of the early pioneers of Artificial Intelligence and the seminal thinker about ways in which computers can change learning.”

ADVICE FOR OTHER MAVERICKS

“Don’t ask for feedback; trust your own instincts.”

Bruce Davis

quote-marksBruce Davis

Co Founder and Joint Managing Director at Abundance Generation

“Crazy is thinking that you can predict what’s next. Just get on and create it.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who goes against the grain, and not necessarily at the expense of other people. When people think of a maverick it’s someone who’s always winning, sort of striding out on their own. But you can do that in a more collaborative way, so it’s not necessarily about being an individual, it’s sort of about going in a sort of contrarian perspective.”

BRUCE’S BIO

abundance-GenerationBruce Davis is Co Founder and Joint Managing Director at Abundance Generation who offer peer-to-peer investments that are accessible to everyone and offer the chance to match financial returns with ethical values.  Bruce is also a Visiting Research Fellow at the Bauman Institute of Leeds University, School of Sociology and Social Policy.

WHY BRUCE WAS INTERVIEWED

Bruce was a guest speaker on the Delivering Innovation Module of the Masters in Innovation, Creativity and Leadership at Cass Business School, London Bruce shared how the British trust banks for safety reasons and are therefore conservative consumers, what he wanted was to give people a much more transparent, different relationship with their money and that’s why he created Abundance Generation. I thought, ‘SHIT this man is trying to take on the Bank of England,’ I open my notebook and wrote – ‘The man’s a complete maverick.’ Once I had incubated the idea it evolved into Steve Jobs couldn’t be the only human being who thinks differently, so when I commenced the Business Maverick project approached Bruce to interview him as he was the catalyst.  The Business Mavericks project, evolved into The Crazy Ones.org, which in turn evolved into Maverick Wisdom.  None would exist if it were not for Bruce walking into the classroom and sharing his business adventure.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is part of being a maverick because you’re constantly thinking what if something else, so that’s not always useful when you think of innovation. You have to know when to stop challenging and just allow something to happen and see how it goes.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“When you’re a maverick you tend to take inspiration from yourself.”

ADVICE FOR OTHER MAVERICKS

“Well the old JFDI [Just Fucking Do It].  You won’t know until you try, so why don’t you just get on with it?  Stop thinking about it because that’s not a terribly maverick thing to do.  You might as well just get on with it cos what do you care what anyone else thinks?”

Steve Curtis

quote-marksSteve Curtis

Founder and Chief Vision Officer  Zag Group

“Crazy is making impossible things possible.”

HOW WOULD YOU DEFINE A MAVERICK?

“Definitely eccentric. Mavericks are definitely weird to a lot of people, or some percentage of people, but weird doesn’t have the productivity component. So Maverick is like a pioneer of cool. Mavericks pick things then does it and every one’s like WHOA where are they going? And then when they arrive it’s like that’s cool!”

STEVE’S BIO

ZAG-01Steve Curtis is Founder and Chief Vision Officer for Zag Global a consumer products company with the purpose of innovating to enhance the way people enjoy their lives.  Managing Director for Evergreen Capital Corporation a seed stage venture capital firm that invests in, and mentors, entrepreneurs with vision, passion, intelligence and some level of experience. In 2005, Steve was diagnosed with a rare type of cancer for which there was no treatment, cure or survivors past a few years. Steve traveled the world in pursuit of a cure and building a team of top researchers and clinicians from universities, such as Yale, Stanford, and Harvard, he formed the TLC Foundation  He has just written his book: OVERCOMING THE IMPOSSIBLE: From Death-Sentence Diagnosis to the Healing Power of Perception Medicine.

WHY STEVE WAS INTERVIEWED

Steve was introduced to me by Merina Koly who was Manager at the Zend Conscious Lounge and when she heard of my project she felt Steve would be an excellent fit. Steve is spiritual, zen, wide ranging, funny, quirky, driven and mischievous.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“a tricky question cos they really seem like the same thing. Innovation flows from creativity, and creativity is thinking about things differently, so maverick is doing things differently so it all seems like the same thing to me”.

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor.”

ADVICE FOR OTHER MAVERICKS

“Dream big, Live bigger.”

Marty Cooper

quote-marksMarty Cooper

Founder/CEO DynaLLC & Inventor of handheld cellphone

“Crazy is doing totally irrational things just to see what interesting and different results ensue.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who thinks differently and doesn’t care what other people think.”

MARTY’S BIO

Dyna-01Marty Cooper is an engineer, pioneer and visionary in the wireless industry and is known as the Father of the Cell Phone, for having invented the hand held cell phone. He and his wife Arlene are Co Founders of Dyna LLC which supports and inspires the advancement of insightful, innovative, and relevant technology solutions that benefit society.  Marty has won numerous awards for his work, the latest being ITU50 award in Geneva, Switzerland. The awards recognize individuals that have contributed to improving the lives of world citizens through ICT innovations developed, promoted or implemented by ITU.

WHY MARTY WAS INTERVIEWED

I was thinking who’s invented something that didn’t exist before? I Googled the cell phone and came up with Marty. I contacted him and he was happy to be interviewed. Marty was so down to earth, humble, a gentleman who was interesting and interested. I must also add that Marty has been very respectful, kind, supportive and encouraging towards myself and the project. “I’ve been interviewed by 60 Minutes and Bloomberg but this is the most creative. I can’t wait to see what you come up with.”

 HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I would never have thought about whether you can be a maverick and not be innovative. Maverick is different, that almost implies they are innovative.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Einstein the German born German-born theoretical physicist who developed the general theory of relativity. He is also inspired by his wife Arlene, who was named the first female inductee into the Wireless Hall of Fame.”

ADVICE FOR OTHER MAVERICKS

“Before you can really do something meaningful with your life you have to be really good at something.  You don’t get a very risky thing without self confidence, that comes from believing in yourself.  And how can you really believe in yourself if you don’t believe you’re really good at something.”

Tom Chudleigh

quote-marksTom Chudleigh

Inventor and Manager Free Spirit Spheres

“Crazy is not listening to your inner guidance”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who can receive the spiritual realm. I don’t think anything happens by itself. It’s all divine choreography and whoever’s pulling the strings.  There are certain human beings, artists, writer, musicians, what can hear that voice of the spirit; they have never really disconnected. And I think these are channels that can bring in completely new ideas, that haven’t come from sequential thought or a development of something that was already here. It’s a brand new direction, new way to go, a completely new idea, a new thought.”

TOM’S BIO

Free-Spirit-Spheres-2Tom Chudleigh is Inventor and Manager at Free Spirit Spheres which brings new ideas from conception to creation and plays with them.  Tom has explored new technologies for living in harmony with the forest. He has designed, engineered and built handcrafted spheres that are suspended like pendants from a web of rope. They occupy a truly unique place in the world while providing a habitat for the un-tamed spirit that exists in us all . Previously Tom was Shore Manager for Continental ME Ltd where he managed the affairs of an offshore seismic survey in foreign countries.

WHY TOM WAS INTERVIEWED

I love adventure, one of which is staying in unusually designed spaces. Whilst Googling this I came across Free Spirit Spheres and bought a stay as a gift for my boyfriend. Once we arrived at the spheres and I met Tom I realised he ‘thinks differently’ about living spaces, and ended up interviewing him in the very sphere we were staying in. Tom is one of the most spiritual, down to earth, humble yet creative people I have met.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Mavericks are creative because they decide to just let go of every elses plan and go your own way – that’s the birth of creativity. Once you take that step so that you’re not gonna necessarily think that every step is going to flow from the one before it, and let go of that need for logic and order and everything else, once you let go of that you’re opening yourself to creativity, to inspiration.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Leonardo Da Vinci the polymath scientist, mathematician, engineer, inventor, anatomist, painter, sculptor, architect, botanist, musician and writer, His Holiness the Dalai Lama the spiritual leader of the Tibetan people, and Mahatma Ghandi the primary leader of India’s independence movement and also the architect of a form of non-violent civil disobedience that would influence the world.”

ADVICE FOR OTHER MAVERICKS

“Meditate lots.  Stay connected.  Really work on that connection.  That’s the most important thing in life.”

David Chan

David Chan

quote-marksDavid Chan

Commercial Director Peter Drucker Society London & Director of Information Leadership Network Cass Business School.

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who is viewed by other people in the group to be different in some ways. Whether it’s the way that they behave or the way they think. It’s somebody who’s not following the convention; the normal convention. The easiest way to say, not so much as a maverick, it’s somebody who’s a non-conformist. Somebody who prefers to explore different ways of doing something and different viewpoints.”

DAVID’S BIO

David Chan is Commercial Director of the Peter Drucker Society London.  As part of a team that created the DSL, he assumed executive responsibility for commercial activities including revenue generation, sponsorships etc.  It aims to inspire a shift in management culture that renews the role of enterprise towards a future aligned with societal purpose and true value.

David is also Director, Information Leadership Network at Cass Business School  His expertise is that of being a generalist with a deep understanding of effectively exploiting technology. He is a published writer, commentator, educator and likes to think of himself as a thought leader.

WHY DAVID WAS INTERVIEWED

I came across David via the Drucker Society London and reached out to him for an interview, only to find that he worked at Cass Business School where I was doing my Masters in Innovation, Creativity and Leadership.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

Early interview so question not asked.

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Julian Assange journalist, computer programmer, activist.  Beethoven pianist and composer.   Steve Jobs the American information technology entrepreneur and inventor.  Nelson Mandela, civil rights activist and Former President South Africa.”

Mark Busse

quote-marksMark Busse

Co Founder & Principal Industrial Brand

“Crazy is not only doing the same thing and expecting different results, but letting fear keep you from doing something at all.”

HOW WOULD YOU DEFINE A MAVERICK?

“An individual who despite, societal or even closer community norms, takes action, based on their understanding of context, need and maximising good, without getting caught up in tradition or conventional paradigms. A maverick is somebody who does the right thing, even if that might be an unpopular choice.”

MARK’S BIO

Mark Busse is Co-Founder and Principal at Industrial Brand, a brand strategy and marketing communications design consultancy. Fellow and Public Relations Chair for the Society of Graphic Designers Canada.  And Producer and Host of  Creative Mornings, a monthly morning lecture series of creative types.  Mark is also Co-Founder & Writer for Foodist, a collective of like-minded food worshippers. And Citizen Member of the City of Vancouver Engaged City Task Force that examines innovative best practices for civic engagement. Mark is also a Writer for Designedge Canada, the country’s leading media brand for the graphic design industry. And an Advisory Board Member of Vancouver is Awesome, an independent, community-minded media company dedicated to showcasing to residents all of the great things that keep them in Vancouver.  Finally, Mark is an Ordained Dudeist Priest upholding the principles of Dudeism.

WHY MARK WAS INTERVIEWED

I had read about Mark and his role in Creative Morning and once I met him realised he saw things differently, and was brave enough to say what he thought. I had wanted to attend Creative Mornings whilst visiting Vancouver and reached out to him, told him I was moving here. He befriended me and became instrumental at the early stages of this project by personally introducing me to other mavericks he knew. Mark is fun, interesting, blunt, kind and wacky.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“There’s a thousand ways to define creativity. A maverick has simply really embraced creativity, that’s what a maverick is. It’s somebody who rejects the notion of chaos, and is brave enough to think of new ways of approaching old problems and creating solutions in ways that maybe others didn’t think about.  That is in essence, the very definition of creativity. If the word maverick was to suddenly disappear from our lexicon you know, it might just simply be replaced with creative. The word creative could have taken on a different connotation and evolved over the years and be what maverick is today. So I think they’re very very closely related.  I think creativity is a huge component because creativity without bravery is nothing, creativity with bravery is maverick.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“My dad, who’s a very different kind of maverick, who with a quiet demeanor would reject the norm yet wouldn’t judge.”

ADVICE FOR OTHER MAVERICKS

“Consider your motivation and try to find a balance to make sure you are serving others and not yourself.”

Mark Brand

quote-marksMark Brand

CEO MB Inc and Save on Meats

“Crazy is you.”

HOW WOULD YOU DEFINE A MAVERICK?

“That’s an interesting term that gets thrown around a lot in this day and age, especially in business. It’s applied a lot to people who generally step outside the lines and take risks, but also those who trail blaze. It’s got that terminology to the old west, it’s like this guy is doing this or this woman is doing this. Trailblazing and mavericks seem to go hand in hand.”

MARK’S BIO

Mark Brand is CEO of MB Inc a company that pushes the envelope and challenges perspectives by constantly striving to improve the lives of others, while providing opportunities for growth and social change. Mark is also a member of the council at NationSwell, Executive Board Member of The Presidents Group Province of B.C.  Member of the Board of Directors Ted X and the Board Chair for A Better Life Foundation & Charity.

WHY MARK WAS INTERVIEWED

Mark was recommended to me by Mark Busse Co-Founder and Principal at Industrial Brand who I had already interviewed.  Mark is direct, fast-thinking and compassionate.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“You have to think about who you could possibly offend and who could benefit by your approach and creativity….Being a maverick is the backbone of innovation.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Dozens and dozens of people.”

Dirk Beveridge

quote-marksDirk Beveridge

Founder and CEO UnleashWD

“Crazy is how GREAT things change the world!.”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody that has an idea and is committed to it, even if it goes against common thought and common principles if you will.  They believe it and have a passion in it and they do what’s necessary to drive change and to make people notice.”

DIRK’S BIO

Founder and CEO of UnleashWD, an industry event for wholesalers, distributors, and their channel partners. It is unlike any other event the industry has seen in that it is an industry event with no industry speakers  .  William Taylor, Co-Founder of Fast Company magazine said of Dirk: “Every field has its rabble rousers, change agents, thought leaders-people with the wisdom to understand the past, and the creativity to conjure up a new vision for the future. In the field of wholesale distribution, Dirk Beveridge is that thought leader.” Dirk is author of Innovate, How Successful Distributors Lead Change in Disruptive Times and a number of Dirk Beveridge White Papers.

WHY DIRK WAS INTERVIEWED

I came across  https://hbr.org/2013/04/dont-wait-on-making-change/ and looked up Dirk’s Innovation conference and contacted him. His response,: ‘How cool is this path and journey you are on!  Congratulations!  Very very cool’.  Dirk is interesting, direct, passionate and honest.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Being a maverick suggests there is a degree of creativity.  In my mind it’s creating something new, it’s stepping outside what already exists and in order to do that you need to be creative and take all this information and see it in a way that nobody else has seen it.  The information is there for everybody but the maverick sees the information in a different way and through the process of creativity they are able to see it differently and they are able to envision a different outcome and a different future.  Maverick and innovator are probably synonymous.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Steve Jobs the American information technology entrepreneur and inventor.”

ADVICE FOR OTHER MAVERICKS

“Follow your gut.”

Louis Barnett

quote-marksLouis Barnett

Managing Director Louis Barnett Chocolates

“Crazy is be stupid, be silly, be weird, be whatever, because life is too short to be anything but happy.”

HOW WOULD YOU DEFINE A MAVERICK?

“It comes down to a mindset and interestingly most mavericks will recognize another one within probably 10 seconds.  It comes down to the factors of perception of the world around them.  Do you walk down the street and look where you’re going, as in do you pay attention to what’s around you?  Do you pay attention to what’s going past you, the cars, the people, the houses, the architecture, the building, the history?  All those factors that come into enjoying the journey, not just the destination.  I think that’s one of the key things, so often with mavericks it’s down to perception and like the guy who advised me to try cooking spaghetti in orange juice, he was a maverick because he’s just looking at the world and challenging what the preconceptions are.”

LOUIS’ BIO

Louis Barnett is Managing Director Louis Barnett Chocolates Ltd  and Louis Barnett Ltd.  He started his business at 12 years old, albeit being dyslexic & dyspraxic.  Louis is a world Chocolate ambassador, speaker & published author.  He was awarded the Lord Carter award for his outstanding contribution to the food and drinks industry.

WHY LOUIS WAS INTERVIEWED

I read Louis’ letter in the book Dear Entrepreneur – Letters from those that have made it and are making it happen. From this book I contacted a number of potential mavericks. Louis was one of 2 people that responded from all the people I contacted and was more than happy to be interviewed. Louis is interesting, fun and quirky.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity is what really sums up the mavericks approach as opposed to anything else.  It’s the creativity of what they’re proposing, it doesn’t matter what industry they’re in.  People perceive the creative arts as art, design, fashion but actually it exists in everything in every single industry.  I’ll give you an example of a maverick.  He’s been in music producing soundtracks for big blockbuster films, documentaries, for TV series’ and he’s now done a whole project recording lots and lots of music for people who are chefs, designers, artists, sculptors.  So he’s actually making music to the sound of pistachio sorbet.  Innovation is creativity in a very instinctive way; innovation is creativity within a specific area.  So it’s innovation in technology, it’s innovation in a product, innovation within a flavour, it’s just another form of creativity.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Heston Blumenthal the chef and Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“The realisation that delayed gratification comes into it in a big way.  It is about sacrifice now to gain later on, to put hard work into it, but really it’s to figure out your motivation.  Why you want to do this?  What is it?  If it’s just money, if it’s a car, if it’s just a house, then those things only last for a period of time.  And it’s about figuring out why, and if it is a means to an end then fine, but as long as you’re clear on that.  I am working in a business because I wanna pay my way through university fine, but know what it is you’re after, and know what it is you’re trying to impact within your own life, because that is the motivation that will keep you going when the times do get tough, which they will, because it’s inevitable it’s going to happen at one period or another, whether that’s at the beginning of your journey or at the end.  It will happen at some point and that motivation will get you through to the other side.”

Chris Barez Brown

Chris Barez Brown
Chris Barez Brown

quote-marksChris Barez Brown

Founder Upping Your Elvis

“Crazy is another man’s tea and biscuits.

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody who has a blatant disregard to the rules. Likes to do things their own way. They create more energy and more buzz. And often they have a certain mischievousness about them that just makes them more engaging and fun.”

CHRIS’ BIO

Chris Baréz-Brown is an author, speaker and capability maker. He founded creative leadership consultancy, Upping Your Elvis, to help businesses unleash their creative potential.

Chris’s life mission is to re-awaken our minds, take people off auto-pilot, and engage them in their everyday working lives. Chris loves to shake things up with lots of interaction, energy and hard hitting messages that can easily be incorporated into business and life.

WHY CHRIS WAS INTERVIEWED

Chris was recommended to me by Emma Morley of Trifle Creative and one look at Chris’ website for Upping Your Elvis told me I had to include him. Chris is a funny, quirky, off the planet hippy with a heart of gold.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Basically, mavericks are about breaking the rules. It’s about doing things differently. And therefore to do things differently you’ve got to be creative, you have to think in ways that are novel and unique. And not only think about it, but actually do it, because for me a maverick is someone who likes to experiment and make things real. They don’t sit in their room thinking and strategizing for months on end. They make good stuff happen. I think of a maverick as as an Elvis, a creative leader who shakes up the status quo. They are the fuel. Innovation is the process. So for me, innovation is just about getting good insight, being creative with that and then doing something of value with it differently. Creative leadership is more how you behave to make that happen; when you get those two working together, magic happens.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

‘Mark Hix, English chef and restaurateur.’

ADVICE FOR OTHER MAVERICKS

“I think the single most important ingredient in being a maverick is belief.  That’s basically it.  When you do stuff, it’s not always going to work.  It can’t always work by definition.  Therefore you’ve got to believe in yourself and pick yourself up and try again.”

Rattan Bagga

quote-marksRattan Bagga

CEO New World Natural Foods and Co Founder Yell Canada

“Crazy is creating wealth whilst staying true to my morals.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who is trying to change the game, who’s trying to excel beyond his own imagination. Someone who’s trying to go against the force and sort of making a difference.”

RATTAN’S BIO

Rattan Bagga is CEO of New World Natural Foods a natural foods manufacturing facility, V.P Marketing at Everland Natural Foods Inc committed to producing the highest quality foods and contributing to local and global community efforts while doing our part to preserve and protect the planet.  General Manager at Jiva Organics a leading distributor of certified organic, kosher, vegetarian and healthy foods and Co-Founder of Yell Canada which empowers the next general of Canadian problem solvers.

Named one of the Top 30 under 30 entrepreneurs in B.C. by  BC Business  magazine in 2014 and one of the Top 20 under 30 entrepreneurs in Canada at  Profit  magazine’s FuEl Awards in 2011, Rattan began his business education at age 16 in Sweet Cherubim. His father felt it was important for him to work as many different jobs as possible to learn the family business.

WHY RATTAN WAS INTERVIEWED

I connected Richard Loat of Sport for Food to Darren Robson of DRAte and MOE Richard connected Darren to Rattan Bagga and Darren connected me to Rattan. Full circle of mavericks. Rattan is challenging convention, brave, and family focused.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Being a maverick is all about creativity, not just being creative in terms of art and stuff like that, that’s what creativity is usually related to but creativity is how you live your life, how you take decisions and I think that’s what creativity is about and what being a maverick is…Innovation only comes about when you think outside of the box.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Mother Teresa and Richard Branson the English businessman and investor.”

Nik Badminton

quote-marksNik Badminton

CEO and Principal Growth Consultant of Design Culture Mind

“Crazy is not having compassion and an ability to forgive.”

HOW WOULD YOU DEFINE A MAVERICK?

“A sensationalist and that’s maybe why I don’t like the phrase.  The people who make the biggest impacts in the world do it very quietly and do it in ways that have huge change.  Look at Richard Branson, he’s a business maverick.  Sure he’s a PR machine, but he still goes back to his office and does good business and quietly gets on with it.  That’s what a maverick is vs. someone that is rocking and rolling around somewhere in a Rolls Royce and money.  It’s that very quiet certainty something’s going to change and that you’ve got the drive to actually make it happen.”

NIK’S BIO

Nik Badminton is a world-respected futurist speaker that provides keynote speeches about the future of work, the sharing economy, and how the world is evolving. Nik is CEO and Principal Growth Consultant of Design Culture Mind which helps grow tech companies and make them famous.  He is a Guest Blogger for Forbes where he contributes to the Entrepreneur blog,  The Huffington Post writing about human behaviour in relation to mobile, digital and social influences  He is a Contributing Writer for both Vancity Buzz and Momentum Magazine Ltd contributing to the Bike and Innovation column  As a Futurist he is Curator and Executive Producer of Dark Futures, a conference that speaks about the hidden systems that affect our daily lives [whether we are aware of it or not].  Nik is also Advisor at Timely Network Inc which profoundly improves how people promote, discover and share events. 

WHY NIK WAS INTERVIEWED

Nik was recommended to me by Mark Busse Co-Founder and Principal at Industrial Brand who I had already interviewed.  Nik is direct, opinionated, fearless in some ways, and yet completely down to earth.  

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Mavericks can be cold data and creative theory driven mavericks resulting in creative outlets from the data…Innovation is the difference of thought and identifying an issue needs fixing.  It’s less of a maverick thing and more of a sensible thing.  The maverick is the person that makes it happen or finds the right people to make it happen, or tells someone that can make it happen.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Jaron Lanier computer scientist, author and composer who advocates open free information and pioneered virtual reality and Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“Don’t listen to me.”

Alexander Asseily

quote-marksAlexander Asseily

Founder and Executive Chairman of State
[Co Founder Jawbone]

“Crazy is the method you don’t understand.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who more or less charges forward with what they believe is right and potentially at the expense of their own popularity or conformity or otherwise, and so are willing to push the boundaries of normality so to speak, and when they bump up against the kind of fixed perimeters of society they try to reinvent the rules rather than conform to them.”

ALEXANDER’S BIO

Alexander Asseily is the founder and Executive Chairman of State. State is a global opinion network that enables any publisher site to give its visitors a light-touch and expressive way to share opinions that can be instantly networked and aggregated for deeper social engagement and insights.

Alexander is the co-founder of consumer technology company and industry-leading mobile lifestyle wearables company Jawbone, serving as Jawbone’s CEO through 2007 and as Executive Chairman until January 2015. In 2013 he co-founded Chiaro Technology, the women’s technology company behind the award-winning pelvic exercise tracker Elvie launched in 2015.

Alexander grew up in Beirut and London before receiving his BSc in Product Design and MSc in Mechanical Engineering from Stanford University. He is an investor and advisor to a number of startup companies and charities in the USA and Europe, and in 2015 was appointed to sit on the Council of Google’s Digital News Initiative Fund.

WHY ALEXANDER WAS INTERVIEWED

Alexander was introduced to me by Shilen Patel of Independents United, whom I had interviewed and who understood the scope of the project. Alex is interesting, knowledgeable, funny and most definitely an unreasonable man ‘as the reasonable man can adapt to the world therefore all progress depends on the unreasonable man’ [George Bernard Shaw].

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Very tightly connected. Creativity in many ways is the process of synthesizing something new; that is both useful and unique, and I think that very often the way to get something that’s useful is to have a purpose. And the way to make something unique and new is to demonstrate that what was previously thought to not be possible is in fact possible…The definition of innovation.  This is the thing that I find amusing.  In entrepreneurship people go, I’ve been pitching my idea, no one gets it. And I’m like it could be because it’s a silly idea but it could be because it’s a good idea.  The very thing that makes something disruptive and innovative, is obviously the thing that makes other people not get it. Because if they did get it, it would be obvious and it wouldn’t be a particularly interesting invention. And in fact the more disruptive it is, i.e. the more maverick it is, the less obvious it is to everyone else. So that is by definition what it means to be disruptive.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

Question not asked.

ADVICE FOR OTHER MAVERICKS

“Be as human as possible.”

Anonymous 2

quote-marksAnonymous 2

HOW WOULD YOU DEFINE A MAVERICK?

“It’s somebody who does 2 things; connects with what’s inside of them and lives probably outside of the norm. Hopefully that norm will change, but at the moment outside of the norm.”

A2’S BIO

Respecting wish of this maverick to remain anonymous.

WHY A2 WAS INTERVIEWED

A2 was recommended to me by A1 whom I had already interviewed.  A2 is genuine, smart and true to herself.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“It’s like two peas in a pod, because you’re out there, you have to innovate in order to create. So you just have to be creative. And you have to find ways around things when you have a wall in front of you. So two peas in a pod, creativity, which then leads to innovation.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“If you think you’re a maverick and you want to do it, do it.  Don’t talk about it, do it.  And you’ll quickly figure out if it’s for you or not.”

Anonymous 1

quote-marksAnonymous 1

HOW WOULD YOU DEFINE A MAVERICK?

“An expert problem solver. Sometimes there are a lot of fancy words thrown around that intimidate people about what a maverick is, but the reality is that the person is able to look at a situation and apply experiences and lessons into that situation that may have been applicable in a completely disconnected way. And they’re able to see the connections between those and then apply them and understanding into the situation which makes it feel incredibly breakthrough, but probably the person, it’s like yeah no kidding, I just did this right?”

 BIO

Respecting wish of this maverick to remain anonymous.

WHY A1 WAS INTERVIEWED

I met A1 at a Girls Raising an event for female entrepreneurs. I heard her thoughtful responses to the presentations and asked if I could interview her for the project. A1 is thoughtful, direct and true to who she is.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity, I’m learning to understand the definition of it. So when I was a younger person it was I must be a fashion designer right? I must create an item that someone must wear. That’s creativity. I’m learning more about myself to understand where to put those outlets, because I know I need them right? I’m starting to define creativity as more and more being fascinated by puzzles right. Well that might be a puzzle, or might be you’re constructing an item, or it might be that you’re writing a speech, or it could be any number of things. I could be as simple as hey I’m going to reflect on my business and find new ways that I can approach from that angle. If you’re not wired that way I don’t think you would be interested to take those steps. It is a very selfish kind of, you’re scratching an itch all the time. You know when some people bless their souls, they’re hard wired that way…I don’t think you know innovation until it’s happened. You always look back and say that was innovative. I don’t know that everything a creative person does is innovative either. I’ve seen more innovations come out of again a random conversation or someone makes one statement and you happen to be going down a direction only later do you realize, wow what a turning point that was. So if I think about that question a different way, does innovation come out of anything else? Probably not.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Pam Slim author, speaker, business consultant.”

ADVICE FOR OTHER MAVERICKS

“I would share the rocking story of looking back on life and not having regrets.  I would tell them to continually look for areas where they can explore that, and it doesn’t necessarily need to be the big idea all at one time.  That they look for and commit to continually finding outlets for that energy, but that they also not worry about whether it all happens at once…The easy answer is just to tell everyone to go for it.  And while that may work for some, again I think through even in my own story, the layers of experience I’ve gained by not always being just on one path, they’ve all been valuable.  So I wouldn’t want to tell someone don’t listen to anyone else around you, just follow your own heart and go and explore all these thinks and make it your whole life and don’t worry about the consequences.  I would probably say find those spots, when you find continue to test out some of those ideas that you have.  Don’t commit to every single one of those as the only way you can show whether or not you’re designed to live this lifestyle and allow all those smaller shots to give you a chance to be somewhat detached from which one of those is going to be breakthrough so that you don’t declare failure too soon.  It’s almost like this thing is a bit more of a slower river.  This is not rapids going down.  There’s a simmering that happens in all this.”

Andres Amador

quote-marksAndres Amador

Founder and Earthscape Artist Andres Amador Arts. 

“Crazy is doing something that makes no sense but you feel compelled to do it.”

HOW WOULD YOU DEFINE A MAVERICK?

“Someone who is not going according to convention, who might even cut across or go 90° to convention to do something. Someone like Richard Branson. An individual that does things that defy convention and defy expectation. Although at this point he will be unexpected personally anyway.”

ANDRES’ BIO

Andres-Amador-Arts-logoAndres Amador is a man wanting to bring beauty and awakening to the world. He is an Earthscape Artist who creates art installations in varied ways, of which one is facilitating team bonding. He is Founder and Artist at Andres Amador Arts.

WHY ANDRES WAS INTERVIEWED

Andres’ images were being shared on Facebook. I researched him and what he did and loved that he used art to get teams to work together. I also wanted to ensure art was included in the project so I contacted him and whilst acknowledging he was ‘no tycoon’ was very happy to be part of the project and lent an artistic approach to being a maverick. Andres is zen, spiritual, down to earth and considered.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“When your approaching life or anything there’s a path in front of you. OK – here I’ll relate it to hiking. I love hiking. I love walking the trails. I love even more exploring places, getting to engage in the process of exploration. So exploration can happen just by going to a new location and walking on that trail, but more exploration is possible when you can go off the path and start to look for new locations and so but it’s not about getting away from what everyone else has done; that’s trying to be a maverick and there’s no point to that. The path is totally fine, but you get to explore new things when you go off the trail, and there’s a value to when you’re doing that, and when you’re approaching life more creatively when you’re charting.  So innovation’s a by-product of that kind of approach. When you go off path you’re inevitably creating a new little trail, so that’s the innovative part, a new path has been forged. And you can choose to strengthen that path and to make it something actual or not but by virtue of going off path something new is arising – So that is innovation.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Richard Branson the English businessman and investor.”

ADVICE FOR OTHER MAVERICKS

“Do what has your light shining brightest.”

Dave Allan

quote-marksDave Allan

Founding Partner at ?What If!

“Crazy is a special place.  Crazy is a smile on your face.  Crazy is leaping from great heights into dark pools.  Crazy is entering the mind of my kids and playing the fool.  Crazy is the love I feel when I hug you at night. Crazy is how I feel if we’ve had a fight.  Crazy is when we push to the edge to jump over the top.  Crazy is the unreasonable mind that just won’t stop.”

HOW WOULD YOU DEFINE A MAVERICK?

“People who deliberately seek to push the boundaries of how business is currently done and change the rules or the context in which it is done or how it’s done, or change the model by which it’s done. And I would say by nature they would tend to be people who were driven by vision or passion, or people who had spotted something they thought no one else had spotted.”

DAVE’S BIO

What-if-innovationDave Allan is Founding Partner at ?What If! who partner with organizations hungry for growth, inventing new products, brands, services, and business models, and helping their partners build their in-house innovation capabilities. Their style is provocative and passionate. Their mission is lasting impact. Prior to this Dave was Innovation Manager at Unilever the British-Dutch multinational consumer goods company where he helped create Unilever’s first major innovation group. Dave is Co-Author of Sticky Wisdom: How to start a creative revolution at work.

WHY DAVE WAS INTERVIEWED

What If! were recommended to me by Emma Morley, Founder and Project Director of Trifle Creative a fresh and creative commercial interior design company.  She had previously worked at What If! and believed they would be interested in the project. Emma kindly introduced me to both Co Founders Matt Kingdon and Dave Allan. Matt is author of The Science of Serendipity.  I had met Matt Kingdon when we were both presenting at Innovation, Creativity and Leadership – Research and Practice. The diaries aligned with Dave being the Co Founder interviewed. Dave was knowledgeable, aware of his limitations, genuine and creative.

 HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“….in that they spot connections that other people can’t see or don’t, but it’s not the only characteristic. Mavericks are people who see the world differently and do something about it. I would say that is a reasonable definition of innovation.”

ADVICE FOR OTHER MAVERICKS

“Experiment.  Just try things out.  Try things out and learn.”

Ferran Adria

Ferran Adria

quote-marksFerran Adria

Co Founder Elbulli Foundation

“Crazy is the least crazy one can think of.”

HOW WOULD YOU DEFINE A MAVERICK?

“Somebody that goes against the system in a polite way.”

FERRAN’S BIO

Ferran Adria is Gastromic hero, pioneer and illustriously great chef at the elbulli foundation.

Ferran’s culinary empire stems around the world, blessing each location with boundary-pushing, gastronomic phenomena that leave its guests dumb-struck and in love. Most popular is the now defunct elBulli, which was voted The World’s Best Restaurant five times in a row from 2002 to 2009, with over 2 million reservation requests every year.

Experimenting with ingredients, flavours and techniques, chef Adrià’s culinary career began in a renovated beach shack in Spain, pioneering Molecular Gastronomy. In 1984, upon joining the kitchen staff at elBulli as a line cook, Ferran was nominated Head Chef only to make it one of the most sought after restaurants showcasing avant-garde cuisine.

Today, chef Adrià writes cookbooks, teaches and lectures on cooking, stars in culinary programs and has launched LaBullipedia, a type of culinary Wikipedia and heads up the Elbulli Foundation.

WHY FERRAN WAS INTERVIEWED

Ferran was suggested to me by my Italian friend Peter Ciuffa actor/chef specialising in Food Theatre, who explained to me that Ferran was a legend in the culinary world.  In fact his real words were, “most people in the culinary world would give their left nut for five  minutes with Ferran.” Ferrran is thoughtful, always pushing the limits and is one of the most humble men I have ever encountered.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Some mavericks are innovators and others are not. Creativity is the capacity to create, and innovation is when the creation works.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Israel Ruiz Engineer and Business Executive at MIT.   Toni Segarra, Founder and creative director at S, C, P, F, Barcelona, Spain. And Vicente Todolí formerly Director of the Tate Modern.”

ADVICE FOR OTHER MAVERICKS

“Never gives advice.  Each person needs a different kind of input, there’s no two people who are the same.”

Patch Adams

quote-marksPatch Adams

Doctor and Founder of The Gesundheit Institute, but above all else is an activist for peace, justice and care for all people.

“Crazy is the love of money and power over others as opposed to compassion and generosity. What could be more fucked up!”

HOW WOULD YOU DEFINE A MAVERICK?

“Usually it’s someone who doesn’t think they’re a maverick. I don’t think a maverick ever says I’m a maverick. And usually it’s in relationship to difference to the societal norm.”

PATCH’S BIO

Gesundheit InstitutePatch Adams is a Doctor, but above all else is an activist for peace, justice and care for all people. He is Founder of The Gesundheit Institute a non-profit health care organization whose mission is to re-frame and reclaim the concept of ‘hospital.’ Gesundheit are a model of holistic medical care based on the belief that the health of the individual cannot be separated from the health of the family, community, the society and the world.  Patch is author of Gesundheit!: Bringing Good Health to You, the Medical System, and Society through Physician Service, Complementary Therapies, Humor and Joy and House Calls: How We Can All Heal the World One Visit at a Time.  His video documentary Clown’in Kabul documents the 5-week medical and laughter-relief mission of more than 20 clown-doctors in Afghanistan following the 2001 U.S. led war. An incredible ‘Smile Mission’ to help the children of war-ravaged Afghanistan. Patch Adams the Hollywood movie with Robin Williams playing the role of Patch, is his story.

WHY PATCH WAS INTERVIEWED

I decided to watch Patch Adams the movie, which I had not seen since my days as a Children’s Nurse. 5 minutes in my boyfriend says ‘He’s a Maverick.’ I found Patch’s details and as he did not use computers hand wrote him a letter. A few weeks later a parcel arrives in the post. It’s a copy of Patch’s book Gesundheit.  Inside is a handwritten note thanking me for my enthusiasm, and that he could do my interview!!! Patch is alternate, focused, zany and off the Richter scale.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“I call that life.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Numerous: Walt Whitman, poet, essayist and journalist  Friedrich Nietzsche, the German philosopher known for “that which does not kill us makes us stronger”,  and most women in history.”

ADVICE FOR OTHER MAVERICKS

“My advice is always the same.  Decide what you want to be and be that.”

Mike Abel

Mike Abel

quote-marksMike Abel

Chief Executive and Co Founder M&C Saatchi Abel

“Crazy is wasting your fullest life by not pushing your potential to the absolute max. You won’t get a second chance.”

HOW WOULD YOU DEFINE A MAVERICK?

“A maverick is a person who isn’t confined by conventional thinking, somebody who’s liberated to see a better way and has the tenacity to follow it through.  A dreamer who can effectively convert that into doing and has the resilience and tenacity to make sure that it happens and isn’t put off by group think or the naysayers, but perseveres and pushes through until he or she sees success.”

MIKE’S BIO

Mike Abel is Chief Executive Partner and co-founder of the M&C Saatchi Abel Communications Group, South Africa/Africa, which handles some of the country and continents top blue-chip brands be it consulting on business, marketing & communication strategy – all the way through to conceptualization and fulfillment of creative ideas across every relevant customer touch-point. Their orientation as a global network is Brutal Simplicity of Thought and the benefit thereof should manifest in greater top line growth and increased market share for clients. Previously Mike was CEO of M&C Saatchi Australia and COO of Oglivy South Africa.

WHY MIKE WAS INTERVIEWED

Kayli Levitan Co Founder of The Street Store who I had interviewed recommended Mike to me who was happy to be included when he learnt the focus of the project. Mike is genuine, honest, knowledgeable and true to himself.

HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?

“Creativity and innovation are absolutely essential to being a maverick.  I don’t know who the top guy was at IBM but I certainly know who Steve Jobs was.”

IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?

“Elon Musk engineer, inventor, explorer.  Steve Jobs American information technology entrepreneur and inventor,  and Mike’s father and his grandfather who brought x-rays to South Africa.”

ADVICE FOR OTHER MAVERICKS

“Dream big but prepare thoroughly.”