Maverick Wisdom
Insights and Stories
From Enterprising Mavericks
Who Challenge the Status Quo

242 Hand-Illustrated Pages.

Foreword by Soren Holm, LEGO Foundation.

Digitalized by Mike Pell, Creator of PDF and Director of The Microsoft Garage NYC.

Download the digital Maverick Wisdom Book.
And with big hearts donate directly to the UCSF Benioff Children’s Hospital.
And if you’re ever in San Francisco – come see the original signed by the Mavericks.

What if you were crazy enough
to think you could sit for over 100 hours
with some of the most different thinking human minds
in the business world?
What would you learn?
And how could you then use that to impact the [business] world?
P.S. I’ve done it, so you don’t have to.


“Though you do have some names people recognize I must say, I love that most of the people you’re talking to are not public figures. Works like this so often rely on the recognizable names that what ends up happening is they all look the same. I think it’s inspiring to hear about the true mavericks who are out there doing it – not just talking about it. They are the true inspirations. I wish you good luck with the project and hope you’ll let us know when it’s done so we can read some of the amazing stories you’re collecting. Really good stuff. I’m proud to march side by side with you to inspire people to do what inspires them. Inspire on!”

—Simon Sinek

“Pretty cool that you learn a different approach to innovation & by interviewing a lot of people to get a feel for what’s going on out there and what makes innovation tick in a way, and that’s what unique…that got me intrigued a bit….greatest most fun and energising interview I’ve ever had.”

— Soren Holm VP Future Lab, LEGO

“I’ve been interviewed for 60 Minutes and Bloomberg, but this is the most creative. I can’t wait to see what you come up with.”

— Marty Cooper Chairman & Co-Founder Dyna LLC

“It’s fine to be a square peg in a round hole, it’s fine to be the one’s who are there to challenge, to push, but what I love about your book is you’re actually saying how, because those people didn’t know how Picasso thought, or don’t know how Ted Turner thinks or don’t know how Maria Cullus thought, and all those people, that’s what you’re doing here which is very special; you’re trying to unlock the formula.”

— Mike Abel Chief Executive and Co-Founder M&CSaatchi Abel

“…sounds like an innovative project, and admirable that you donate 100% of donations to helping children.”

—Dan Millman, author, Way of the Peaceful Warrior