“Crazy is what makes you think in, out & around the box – at once. It forces you to go & try. It’s chutzpah. It’s passion. It’s everything.”
THINK DIFFERENT. THINK MAVERICK.
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HOW WOULD YOU DEFINE A MAVERICK?
“A maverick is a person who has a different way of looking at things. Not just around them, but at themselves. So in my mind I’m a copywriter in an advertising agency, but I’m not limited to that just because I studied it. By opening your mind you allow yourself to do so much more, like start an organization as part of your day-to-day job. A maverick is someone who just thinks differently.”
Kayli Levitan is Co Founder of The Street Store, the world’s first rent-free, premises free, free ‘pop up clothing store’ for the homeless, found entirely on the street and stocked by donations.
I came across The Street Store via Upworthy and immediately connected with Kayli. She has a real depth of character and has a novel way of seeing the world.
HOW ARE CREATIVITY AND INNOVATION RELATED TO BEING A MAVERICK?
“Whether it’s a creative industry like advertising, or as you said earlier, mining or anything – creativity isn’t colours and bells and whistles. Creativity is a different way of looking at an idea, it’s a different mindset. Maverickisms, if that’s a word, is having that different mindset and you don’t have to have a poster that sings and dances and somehow tweets answers to your thoughts, or to be able to come up with a new way of mining or a new way of the print press. Maverick is creative, but it’s still technical. Innovation allows creativity. It’s like a triangle: you can be creative. But being creative and innovative allows you to be a maverick.”
IS THERE ANYONE WHO’S A MAVERICK THAT INSPIRES YOU?
“Stop being scared of not trying. If it doesn’t work, it doesn’t work. You’ll never know if you don’t give it a bash. I hope in darkness we can see and you’re not blinded by the light from me. I believe everyone can have a light and that you can’t be frightened by the darkness and the negativity and the fear and worry in your life because you must just let that light happen.”