“Creativity for me just means we’re all dealing in ideas that’s all, whether they’re a product or whether they’re a thought or a concept. So creativity is basically taking a concept and seeing it through the concept of whatever it’s going to manifest itself as. So for me, it happens to be beverage products, for somebody else they could be toiletries or happy stickers or socks. It doesn’t matter but for me, it all starts there. It has to start there. What is a maverick if it isn’t somebody with a new unique thought? Mavericks are who bring us innovation. I mean if we were all mid-level managers, in massive corporations justifying our existence in the boring and mundane job that we hate, the world wouldn’t be moving forward at all. I believe it’s the pioneers that got on their wagons you know and came West, you know the new frontier.  It’s history repeating itself.   You know the people who went to settle in mountains of Bhutan to do things in a completely different way than every other country basically in the world. This exists everywhere. It’s the same over and over. It’s somebody with a brave new idea and the guts to go for it. The fearlessness to go for it.”